Arizona’s entertaining “Licence To Thrill” football video was another in a series of exceptional productions by the UA’s sports video department. What makes it work is Rich Rodriguez’s willingness to play along. He will ditch his game-face periodically for the good of the order, in the name of fun. Plus, he filmed the video last Sunday, a day off from training camp. Can you imagine John Mackovic or Mike Stoops dressing up as James Bond? Not for a mini-second. I also liked the cameo role played by UA donor Cole Davis, in tuxedo, asking Scooby Wright if he had a reservation (at the Westin La Paloma). Davis has contributed more than $15 million to UA athletic projects in recent years. Most of the sports cars (Ferraris, for example) used in the video belong to Davis. Champagne all around, right?

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