ASU picks Adidas over Nike

Given the background of Arizona State AD Ray Anderson — he was an NFL money-man, a vice-president of operations for eight years — it’s not surprising the Sun Devils took almost double money (about $5 million annually) from Adidas and dumped their soon-to-expire deal with sports brand king Nike. It’s a damned-if-you-do, damned-if-you-don’t predicament. ASU gets more money, but it loses Nike’s cache. In recent years, Under Armour surpassed Adidas in the list of cool merchandisers in college sports. 

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