A long line snakes through the aisles at Best Buy, 6025 E. Broadway, on Black Friday last year in Tucson.

Tucsonans arenโ€™t expected to spend as much on holiday presents this year as the average American.

At least thatโ€™s the conclusion of WalletHub. The financial advice website analyzed everything from income to savings to come up with what spokeswoman Jill Gonzalez called a โ€œrecommendedโ€ level of spending.

Obviously, that doesnโ€™t mean what each person in a given community will make purchases at that level โ€” or even that the whole community, on average, will reach that level.

But Gonzalez said it provides a guidepost.

โ€œWe basically considered someone with enough emergency savings to cover a broad range of expenses,โ€ she explained.

โ€œWe looked at the debt-to-income ratio, depending on if youโ€™re a renter or a homeowner, being in a comfortable position to engage in holiday spending.โ€

Also factored in were things like monthly income as compared to monthly expenses; and median age of residents.

She said the average seasonal spending on gifts nationwide is about $800.

โ€œBut, depending on where you live, you might not be able to afford that,โ€ Gonzalez said.

So, for example, after looking at all the factors from the average Flagstaff resident, WalletHub put the anticipated gift-giving at $484.

Tucson was slightly higher, with shoppers expected to spend $578.

At the other extreme in Arizona, Gonzalez said Chandler residents, on average, should be buying $1,245 worth of gifts based on their ability to open their wallets. That community even beat out Scottsdale, where WalletHub found residents had a higher debt-to-income ratio.


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