You donβt need to be a global traveler to realize the need for cross-cultural communication. Our country is an international melting pot and your employees, co-workers or clients may be from all over the world.
There are significant differences in the way various cultures do business. To interact with multinational connections without understanding cultural differences is like walking through the proverbial minefield. One misstep and the relationship could be destroyed.
In some parts of the world, time is an important resource. It is customary to arrive on time and get right down to business. In others, building a relationship is more important than time. The relationship needs to be established before you discuss business. In some cultures it is perfectly acceptable to be late for scheduled appointments. In fact, it may be considered rude if you are on time.
In some cultures you should accept all offerings of food, even if you are not hungry. In others, it may be important to exchange business cards with both hands. Depending on their customs, you may deeply insult someone if you greet the man before addressing his wife. In some countries men are the decision makers, in others the women make most of the decisions. In some cultures, mornings are reserved for quality time with family.
In Japan it is an insult and disrespectful to address someone by their first name. In the United States, using someoneβs first name is a sign of friendship and is perfectly fine. In India, it may not be acceptable for a man to shake hands with a woman. Some cultures consider family sacred and private. In this case you would be well advised not to ask questions about their family.
The list of cultural diversities is extensive. Take some time to learn about the cultures of people you work with or do business with. This can give you a competitive advantage.
