Late-night games kill TV ratingsΒ
The Oregon-Utah finals of the Pac-12 basketball tournament had a TV audience of 388,000 on Fox Sports 1. Thatβs not good. Compare it to the Arizona-Wichita State NCAA Tournament game that drew 2.6 million, or the Gonzaga-Utah NCAA game that had a TV audience of 1.8 million. Those late-night starting times are ratings killers.Β