NEW YORK — The holiday season really kicks off when the massive helium balloons start floating through New York. The Macy's Thanksgiving Day parade — two years away from its 100th birthday — this year will feature 17 giant character balloons, 22 floats, 15 novelty and heritage inflatables, 11 marching bands, 700 clowns, 10 performance groups and more stars than can fit around a table.
The parade begins on Manhattan's Upper West Side and ends at Macy's Herald Square flagship store on 34th Street, which serves as a stage and backdrop for performances.
FILE - Parade performers lead the Tom Turkey float down Central Park West at the start of the Macy's Thanksgiving Day parade on Nov. 23, 2023, in New York. (AP Photo/Jeenah Moon, File)
Here's key things to know about the parade and how to watch it.
What time does the Macy's Thanksgiving Day parade start?
For the second year in a row, Thursday's parade starts at 8:30 a.m., in all time zones.
What channel is the Macy's Thanksgiving Day parade on?
It will be on NBC, available with an antenna or through cable and satellite providers.
What if I want to stream it?
For cord cutters, the parade is being simulcast on Peacock and an encore telecast begins at 2 p.m. EST/PST. A Spanish language simulcast will also be on Telemundo.
FILE - The Tom Turkey float leads the way down Central Park West during the Macy's Thanksgiving Day Parade on Nov. 24, 2022, in New York. (AP Photo/Jeenah Moon, File)
What's the weather going to be like?
It may be a wet day — forecasts call for rain with temperatures in the upper-40s with clouds and winds around 10 mph. New York City law prohibits Macy’s from flying the full-size balloons if sustained winds exceed 23 mph or wind gusts are over 35 mph.
Who are some of the stars performing?
This year is starrier than ever. Grammy-, Oscar-, Emmy- and Tony-winner Jennifer Hudson will perform, as will global pop icon and Grammy-winner Kylie Minogue and Tony-, Grammy-, and Emmy winner Billy Porter.
Anyone else?
Reality TV's Ariana Madix, Broadway belter Idina Menzel, hip-hop's T-Pain, members of the WNBA champions New York Liberty and country duo Dan + Shay. Other music performers include The War and Treaty, Lea Salonga, Loud Luxury, The Temptations, Chlöe, Jimmy Fallon & The Roots and Coco Jones. It will kick off with "Glow" actor Alison Brie cutting the ribbon.
Who is hosting the Macy's Thanksgiving Day parade?
For those watching on TV or computers, the trio of hosting stalwarts — Savannah Guthrie, Hoda Kotb and Al Roker from "Today." But this year might be more emotional since it could be Kotb's last — her last official day at "Today" will be Jan. 10.
What are the new balloons?
There will be six new featured character balloons, including Minnie Mouse, "Extraordinary Noorah" with The Elf on the Shelf, Gabby from "Gabby's Dollhouse," Goku from "Dragon Ball," Marshall from "Paw Patrol" and a new "Spider-Man."
What about new floats?
New floats include ones from brands like Disney Cruise Line, Haribo, "Wednesday" from Netflix," Universal Orlando Resorts and "The Grannies Car" from BBC Studios' "Bluey." Nickelodeon and Paramount's "Dora the Explorer" will have both a float and a balloon. One new float will spotlight the Rao's food brand, featuring a knight and a dragon in battle made with actual pasta elements. Another will celebrate The Bronx Zoo's 125th anniversary with representations of a tiger, a giraffe, a zebra and a gorilla.
Is your state represented by any of the bands?
The marching bands will hail from Massachusetts, Indiana, Tennessee, Texas, Arkansas, South Dakota, Georgia, South Carolina, West Virginia and, naturally, New York.
100 years of the Macy's Thanksgiving Day Parade
100 years of the Macy's Thanksgiving Day Parade
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The 98th Macy's Thanksgiving Day Parade coverage is slated from 8:30 a.m. to 12 p.m. EST Thursday, Nov. 28. This year's event will feature 28 clown crews, 26 floats, 16 giant balloons, 11 marching bands, five performance groups, three "baloonicles"—cold-air inflatables driven down the parade route, and numerous performers.
Stacker curated a selection of photographs from the past century of the Macy's Thanksgiving Day Parade to help illustrate the history of the iconic event.
The parade in New York City, presented by department store chain Macy's, was first held in 1924 under the heading "Macy's Christmas Parade" to promote holiday sales and spotlight the newly expanded and, at the time, largest in the world Herald Square store in Manhattan. The success of the event led organizers to turn the spectacle into an annual tradition. Each year, the parade ends outside the same Herald Square Macy's location.
The event has been televised nationally since 1953 on NBC.
The parade at first featured Central Park Zoo animals escorted by Macy's employees and professional entertainers for 6 miles from 145th Street in north Manhattan's Harlem to Macy's. A quarter of a million onlookers lined the streets. Real animals were replaced with balloons in 1927; that same year, the name of the event was changed to Macy's Thanksgiving Day Parade.
The longest-running parade float is the event's unofficial mascot, Tom Turkey. Tom features moving wings, head, and eyes and usually functions as the lead float in the parade. Bringing up the caboose in virtually all the parades is Santa Claus who ushers in the holiday shopping season with his arrival at Macy's Herald Square.
The parade offers a glimpse into pop culture of the time, from beloved children's entertainment to hit Broadway shows and musical acts. The Radio City Rockettes, formed in 1925, have performed in the parade annually since 1957.
In 1933, the outside temperature was 69 degrees F, the warmest it's been; 2018 was the coldest day in parade history at 19 degrees F.
In 2022, for the first time, the event featured a trio of women hosts. Today, more than 44 million people tune in to watch the parade. Keep reading to learn more about the parade's history and see some iconic shots of the event.
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1924: Macy's first parade
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In Macy's first Thanksgiving parade, Santa Claus sat atop a float pulled by a team of horses down Broadway. That year floats, bands, and Central Park Zoo animals were featured in the procession.
At the parade's end, Santa Claus was crowned "King of the Kiddies" on Macy's balcony at the 34th Street entrance. Macy's quickly announced the parade would be an annual event.
1928: Fish and tigers
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The large balloons that replaced live zoo animals in 1927 were filled with regular air and had no release valves—they were simply let go to pop in the air following the parade. 1928 marked the first year of Macy's inflating balloons with helium to allow them to float. They were also outfitted with valves so the helium could gradually escape rather than waiting for the balloon to inevitably pop, and featured a return address so anyone who found them could return them and receive a reward.
In this photo from 1928, a 35-foot fish and 60-foot-long tiger were featured prominently in the parade. A $100 prize was offered for each balloon recovered after its release.
1939: View from the top
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Pinnochio, Tin Man, and Uncle Sam make their way along the parade route in 1939. Mickey Mouse made his debut five years earlier with a balloon designed in part by Walt Disney; Mickey's handlers were also dressed as mice. New iterations of Mickey appeared over the next 70 years as the character evolved.
The Macy's Thanksgiving Day Parade was canceled from 1942-1944 because of supply shortages during World War II, namely helium and rubber. Festivities returned in 1945. The Christmas classic "Miracle on 34th Street" was released in 1947 and prominently features actual footage from the 1946 parade. 1948 marked the parade's first network television broadcast.
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1949: Teddy bear on parade
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The 23rd annual Macy's Thanksgiving Day Parade was held Nov. 24, 1949. In this photo, a teddy bear makes its way through Times Square. This parade marked the second appearance for the bear. Other balloons made their debut: Freida the Dachshund, Howdy Doody on the Flying Trapeze, and Macy's Hobo Clown.
1952: Space explorer
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Macy's original character The Giant Spaceman made his debut in 1952's parade, measuring 70 feet long and 40 feet wide and weighing 600 pounds. More than 25 gallons of paint went into painting the astronaut.
An estimated 2.25 million people lined the streets for the festivities that year.
1955: Flying high
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Throngs of onlookers pack the sidewalks in Manhattan's Times Square during this 1955 parade. Mighty Mouse, an animated superhero created by Terrytoons, is seen in the back left of the photo. Mighty Mouse made his debut in the Thanksgiving Day parade in 1951; he appeared in 80 short films between 1942-1961.
1958: 'I am what I am'
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Popeye makes his way through Times Square in the 1959 parade. A year earlier, another helium shortage meant balloons were inflated with air and hung from construction cranes to make their way through the parade route.
Also in 1958, the first celebrity performances were added with the Benny Goodman sextet. Live music proved a challenge technically and logistically. The parade was transitioning to the now-familiar lip syncing by 1964.
1961: Peacockery
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The iconic peacock float makes its debut in this photo of the 1961 Macy's Thanksgiving Day Parade. That same year, Miss Teenage America Diane Lynn Cox appeared in princess attire sharing a float with "Prince Charming" actor Troy Donahue.
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1961: 'A Fantasy of Christmas'
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Teen performers appear in classic roller skates in this image from the 1961 Macy's Thanksgiving Day Parade. The sign above the skaters reads "Macy's presents A Fantasy of Christmas in New York."
1961: Shoulder to shoulder
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This 1961 photo shows shoulder-to-shoulder parade onlookers at the Macy's Thanksgiving Day Parade. The year marks the first balloon featuring Bullwinkle Moose and the first year for floats with Pinocchio, The Racetrack Grandstand, Cinderella, Peacock, Ferris Wheel, Brigadoon, Meet the Mets, and Santa's Sleigh.
Several years later, in 1968, Macy's creative team figured out how to design floats up to 40 feet tall and 28 feet wide that could fold into 12.5-by-8-foot boxes for strategic transportation from New Jersey to Manhattan via the Lincoln Tunnel.
1972: 'Hey, Rocky!'
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A Bullwinkle Moose balloon floats down Broadway in this 1972 photograph of the parade. The 46th annual parade featured five firsts for floats: Alphabet Blocks, Snow Mountain, Windmill, Curious George, and Santa's Holiday Home.
2001: 9/11 looms large
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New York City first responders carry two American flags during the Nov. 22, 2001, 75th Anniversary of Macy's Thanksgiving Day Parade, which was also held on the heels of 9/11. They honored those killed in the Sept. 11 terrorist attacks that year. New Yorkers crowded the streets to watch the parade, which featured 15 giant balloons and marching bands that all added an air of patriotism to the event.
2005: Dora's debut
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Dora the Explorer makes her balloon debut in this 2005 photo. That same year, the M&M's chocolate candies balloon collided with a streetlight in Times Square, and debris from it injured two siblings.
2011: Elf sprinkles
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A woman dressed in an elf costume sprinkles spectators with confetti in Times Square during Macy's 85th Thanksgiving Day parade on Nov. 24, 2011. Sonic the Hedgehog and Julius the sock monkey, which was created by Paul Frank, made their balloon entrances that year.
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2015: Familiar faces
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Snoopy and Woodstock made their way along the 89th annual Macy's Thanksgiving Day Parade route Nov. 26, 2015. To date, Snoopy boasts the most years flown as a character balloon in the event.
2016: A most massive audience
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In this 2016 photo, spectators like this one recorded videos of the parade on their phones. More than 24 million people were estimated to have streamed the parade that year on TV.
2017: Pikachu and so much more
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The Pikachu balloon floats down Central Park West for its fourth time during the 91st annual Macy's Thanksgiving Day Parade in 2017. That year's lineup featured 1,100 cheerleaders and dancers, more than 1,000 clowns, 28 legacy balloons, 26 floats, 17 giant helium balloons, 12 marching bands, and six performance groups.
2020: The show must go on
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Performers in this photo prepare at the 94th annual Macy's Thanksgiving Day Parade on Nov. 26, 2020. The event was one of few public occasions to be kept on schedule during the COVID-19 pandemic, albeit in a tempered manner. Much of the performances were pre-taped and the parade route was massively reduced. Participants wore masks and balloon handlers were cut by nearly 90%.
1931: Hippo on parade
The Thanksgiving parade enjoyed rapid growth throughout the 1930s, with more than 1 million revelors lining the parade route in 1933. In this 1931 photo, a giant hippopotamus balloon makes its way down Broadway. A blue hippo balloon—possibly this one—released after the parade was still at large several days later, thought to be somewhere over the Atlantic Ocean.
1932: Balloon mishaps end rewards
In this image, the Felix the Cat balloon is led down Broadway by its four handlers tailed by Terrible Turk and Willie Red Bird. The original Felix the Cat character balloon made its parade debut in 1927, but was destroyed after its post-parade release by a high tension wire in 1931. The Terrible Turk also was destroyed the same year by an electric sign.
In 1932, Macy's Tom Cat balloon got stuck in the propeller of a plane when the aviator flying the plane tried recovering the balloon for a reward. While the plane eventually landed safely, that event marked the final year of releasing balloons after the parades and offering prizes for their return to Macy's.
1974: A 'hareless' tortoise
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A solo tortoise float makes its way down the street near Columbus Circle in this 1974 parade photo. Not pictured is the accompanying hare. This marked the seventh appearance of the duo.
1982: It's not easy being green
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A giant inflatable balloon of Kermit the Frog makes its way down the 1982 parade route in this photo. The parade marked Kermit's sixth appearance. First-time balloons included Olive Oyl and Woody Woodpecker.
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1989: Woody Woodpecker is a crowd favorite
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Woody Woodpecker greets the crowd as he floats past One Times Square during the 63rd annual Macy's Thanksgiving Day Parade in 1989. In the coming years, safety concerns troubled '90s-era parades—namely the wind.
Strong gusts in 1993 pushed a Sonic the Hedgehog balloon into a Columbus Circle lamppost that broke and hurt a child and off-duty police officer. Four years later, intense winds caused a Cat in the Hat balloon to hit a lamppost, hurling debris into the air that fractured the skull of a spectator who spent 24 days in a coma. The incident, among others, led then-New York City Mayor Rudy Giuliani to form a task force.
1995: 'Soaring Spirit'
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The Soaring Spirit Canoe float, pictured here in 1995, made its debut in the parade in 1986. Popular '90s balloons included Bart Simpson, Cat in the Hat, and The Rugrats.
2023: 97 years
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Santa Claus celebrates at the 97th annual Macy's Thanksgiving Day Parade in this photo from Nov. 23, 2023. First-time giant balloons included Beagle Scout Snoopy, Leo (Netflix), Monkey D. Luffy, Po from "Kung Fu Panda," and The Pillsbury Doughboy.
Copy editing by Lois Hince.
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