An Olympic breakdancer, a Chipotle burrito and a pop star walk into a bar.
This may sound like the start to a bad joke, but it could be a scene unfolding across the U.S. on Oct. 31, according to online search data.
Googleβs annual βFrightgeistβ list has unveiled 25 costume ideasΒ the tech giant says are βtrendingβ in the build-up to Halloween. The list, basedΒ on comparisons of year-on-year search data from September, is also something of a whoβs who of pop culture in 2024.
Top of this yearβs list is Bob, a shrunken-headed ghost from the recent βBeetlejuiceβ sequel. Viral breakdancer Raygun took second place, with Google noting a spike in searches for βgreen and yellow track suitβ and βgreen track pants,β as worn during the Australianβs controversial Olympics performance. Third place went to CatNap, the cat-like monster from the popular video game series βPoppy Playtime.β
Also in the top 10 were Deadpoolβs female counterpart Lady Deadpool and singer Sabrina Carpenter, whose cut-out heart corset has spiked in searches this year, according to Google Trends.
Elsewhere, a total of five characters from Pixarβs βInside Outβ movies β the anthropomorphized emotionsΒ Envy, Anger, Disgust, Anxiety and Joy β featured in the top 25. So, too, did Chipotle burritos (11th), Sonicβs nemesis Shadow the Hedgehog (20th), rapper Soulja Boy (24th) and three other characters from βBeetlejuice.β (Both βBeetlejuiceβ movies were released by Warner Bros., which is owned by CNNβs parent company, Warner Bros. Discovery.)
Google also looked at trending kidsβ costumes (topped by Red from Disneyβs βDescendantsβ), pet costumes (βDogpoolβ) and costume pairs (Deadpool and Wolverine).
This yearβs "Frightgeist" also featured a U.S.-wide costume map, showing local preferences that were not always reflected in the national data. Dolly Parton, for instance, was the top trending costume in Tampa, Florida and Rapid City, South Dakota,Β while "Anchorman" characterΒ Ron Burgundy topped the list in Marquette, Michigan.
Bluey, from the Australian cartoon of the same name, was trending in Duluth, MinnesotaΒ and Tucson, Arizona.
βFrightgeistβ also identified the yearβs top trending party theme as βBeetlejuice,β while the βspooky foodsβ category was topped by βmummy hot dogs.β
Here are this yearβs top 25 trending costumes, according to Google Trends:
- Shrunken Head Bob, from βBeetlejuiceβ
- Raygun
- Catnap
- Delores, from βBeetlejuiceβ
- Pomni, from βThe Amazing Digital Circusβ
- Envy, from βInside Outβ
- Red, from βDescendantsβ
- Dr. Doom
- Sabrina Carpenter
- Lady Deadpool
- Chipotle burrito
- Anger, from βInside Outβ
- Disgust, from βInside Outβ
- Wolverine
- Anxiety, from βInside Outβ
- Delia Deetz, from βBeetlejuiceβ
- Gambit
- Dune
- Minion
- Shadow the Hedgehog
- Joy, from βInside Outβ
- Peely, from βFortniteβ
- Lydia Deetz, from βBeetlejuiceβ
- Soulja Boy
- Godzilla
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