WHAT: A 14-by-22.25-inch cardboard window card advertising a Ray Charles concert in San Diego on Sept. 9, 1961, brought in about $5,440 when it sold in a recent pop culture/political memorabilia auction by Hakeβs Americana & Collectibles. The concert promised the artistβs greatest hits, including βGeorgiaβ and βWhatβd I Say.β
MORE: Note the ticket prices of $2 to $4 and the mention of The Singing Raelets and Betty Carter, plus credit for the musical arrangements by Quincy Jones and Ralph Burns.
SMART COLLECTORS KNOW: Concert posters in excellent condition that promote major stars of the β50s, β60s and β70s, such as Charles, will become even more valuable as older buyers buy back memories of their youth. They are the generation with disposable income to spend.
HOT TIP: Watch for rock star posters to experience the same trajectory. Music posters from that era are already gold, but rock posters of the β50s, β60s and β70s, including those featuring the Beatles and The Doors, are not far behind and climbing. A 1969 first printing Jimi Hendrix psychedelic poster for a Toronto concert sold for a little more than $5,705 in the same sale.
BOTTOM LINE: Pop and rock posters were never made to be collectible. They were advertising, period. Anyone could take home a program. The lucky person who thought to take a top condition poster as a souvenir, and then preserve it for 50-plus years, hit the jackpot.
BOOK IT! βThe Historical Apothecary Compendium: A Guide to Terms and Symbolsβ by Daniel A. Goldstein (Schiffer, $50) is an encyclopedic guide to terms used on apothecary bottles and other wares. Many of us admire the bottles as attractive curiosities but donβt have a clue to what labels mean. There are more than 10,000 entries, so no alchemical symbol or apothecary squiggle should remain unidentified. Written by a medical toxicologist, understood by the lay person.
