Arizona football players celebrate after receiving laptops as part of the 'Friends of Wilbur and Wilma' NIL program.

Arizona football players are starting to reap the benefits from the new โ€œFriends of Wilbur and Wilmaโ€ NIL program.

Players received more than 100 new laptops at their team meeting last Friday, according to a news release.

Friends of Wilbur and Wilma is a new program enabling supporters of UA athletics to engage and work with student-athletes on NIL (name, image and likeness) initiatives.

Per the release, the laptops were procured through the Arizona Football Touchdown Club Collective, which connected the players with Athlete Assets, a business that creates and distributes digital collectibles, or NFTs.

The laptops were part of the playersโ€™ compensation for the NFTs, which Athlete Assets CEO Adam Small described as โ€œa one-of-a-kind digital collectible featuring the NIL of every player on the football team.โ€


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Contact sports reporter Michael Lev at 573-4148 or mlev@tucson.com. On Twitter @michaeljlev