In the beginning moments of Brent Brennanโ€™s news conference on Monday, the Arizona football head coach briefly became a salesman for the program ahead of the Friday night matchup with the Houston Cougars at Arizona Stadium.

The Arizona-Houston game has the potential to be the lowest-attended game of the season, due to the Wildcats (3-6) being one loss away from missing the postseason, in addition to the UA riding a five-game skid and coming off a 44-point beatdown against a UCF team also riding the struggle bus.

Plus, the ninth-ranked UA menโ€™s basketball team will be tipping off against old nemesis Wisconsin in Madison an hour before kickoff โ€” and itโ€™s the first week of high school football playoffs for Classes 4A, 5A and 6A in Arizona, with several Tucson-area teams hosting games that night.

โ€œWe need Tucson, our fans, our (alumni) and students to show up and rock this stadium,โ€ Brennan said. โ€œI know everyone is frustrated with where weโ€™re at, and we need them to show up anyway. We need them to impact third down, we need to impact the red zone with crowd noise and enthusiasm and juice and energy. Please, rally, we need you, letโ€™s get this rocking Friday night.โ€

Arizona football coach Brent Brennan exchanges high fives with fans on his first Wildcat Walk as the team heads into Arizona Stadium for the season opener against New Mexico on Aug. 31, 2024, in Tucson.

Coming off a bye week, with a shortened week against a Houston (4-5) team that has won three out of the last four games, here are some other items Brennan discussed on Monday:

What did Arizona get accomplished during the bye week?

A: โ€œI thought it was good. It gave us a chance to get back to fundamental football, playing good on good and giving all of the players a chance to do a little more individual time, so you get a chance to go back to fundamental work. In all three phases for our team, itโ€™s a good opportunity to do some (self-scouting) and find out what our tendencies are and what are the things that keep showing up that we like to do and how weโ€™re predictable in any way. It was a lot of hard work. It was also good for recruiting. All of us hit the road.โ€

What was your message to the players now that youโ€™re entering the final stretch of the season?

A: โ€œโ€™How do you want this to feel every day? This last stretch of brotherhood, how do you want this to end? I think thatโ€™s something they all lean into heavily. Attacking the work and finishing this the right way is what everyone in the program should be all about right now. We have three games left and theyโ€™re all going to be tough, but thatโ€™s why you play the games. ... So letโ€™s put everything weโ€™ve got into the next three weeks โ€” starting with this week and starting with what weโ€™re doing right now. ... Right now, weโ€™re in the fourth quarter of the season, so letโ€™s finish strong.โ€™โ€

Arizona head coach Brent Brennan follows the cheer squad to Arizona Stadium for the Wildcat Walk and the game against Northern Arizona on Sept. 7, 2024.

The last time you had a bye, you came out and won. Have you seen any similarities between this bye week and the last one?

A: โ€œI think the biggest similarity is how theyโ€™ve come to work. I think thatโ€™s been a real positive. Thatโ€™s one of those hard things, when youโ€™re 18-23 years old, when youโ€™re frustrated or disappointed, can you stay on task? Can you still be committed to the cause and still be committed to the guy on the left and the right. If weโ€™re going to say the โ€˜Bear Down Brotherhoodโ€™ is so important, how willing are we going to be to invest in the right things that give us a chance to play well?โ€

Arizona head coach Brent Brennan hugs a group of receiver Tetairoa McMillan fans gathered for the Wildcat Walk outside Arizona Stadium before the Big 12 game against Colorado, on Oct. 19, 2024.

Have there been discussions about the importance of winning three straight to make a bowl game?

A: โ€œAbsolutely. Thatโ€™s the big picture, the long-term thing. But I also know, if weโ€™re looking at thing three weeks from now, weโ€™re going to miss the thing thatโ€™s right in front of us. Whatโ€™s in front of us is more important, and thatโ€™s playing good football Friday night in our stadium against Houston.โ€

How would you assess the confidence of the team considering the losing streak and you were recently blown out by UCF?

A: โ€œThe only way you can start to feel confident is by investing in the process and the work. If we want to feel good in the afternoon, letโ€™s practice our tails off in the morning. ... The consistency of the practice environment and the intention that we bring to that gives you a chance to play with confidence when the game gets here, because you feel prepared (and) youโ€™re excited to play, you know what to do.โ€

How are you sure your messages are sinking in with the players?

A: โ€œBy the way they show up, by the way theyโ€™re handling their business in the classroom. Championship behavior is an all-the-time thing. ... To me, when those things start to waver, thatโ€™s when I think the messages arenโ€™t hitting home.โ€

Houston head coach Willie Fritz stands on the sideline in the first half of an NCAA college football game against TCU, Friday, Oct. 4, 2024, in Fort Worth, Texas.

What are your first impressions of Houston?

A: โ€œI think theyโ€™re hot right now. Theyโ€™re playing good football right now. They obviously had a huge win before their bye week, beating Kansas State. The quarterback (Zeon Chriss) is an outstanding player. He can make the throws, but heโ€™s also an incredibly dynamic runner, so thatโ€™s one of those things we have to be prepared for. When you watch them on defense, they play hard and theyโ€™re athletic. We have a ton of respect for (head coach Willie Fritz) and that staff. Those guys have been good everywhere theyโ€™ve been, theyโ€™ve won everywhere theyโ€™ve been, so we know that weโ€™ve got a big-time football game Friday night.โ€

UA-TCU kickoff time still TBA

The kickoff time and television coverage for Arizonaโ€™s final road game of the season against TCU in Fort Worth wonโ€™t be revealed until either Saturday or Sunday, after the Big 12 announced on Monday that it was moved to the six-day selection.

The Arizona-TCU game on Saturday, Nov. 23, is one of six Big 12 contests flexed to the six-day selection window.

The matchup between Arizona and TCU will mark the third all-time meeting between the two programs. The Wildcats beat the Horned Frogs 35-31 in Fort Worth in 1999. Arizona trailed 25-7 but scored 28 second-half points to beat a TCU team led by star running back LaDanian Tomlinson, who rushed for 170 yards and a touchdown against the Wildcats.

It was an ugly first half for Arizona, as UA quarterback Keith Smith (12) fumbles for the second time, with TCUโ€™s Shannon Brazzell recovering the turnover in the second quarter of the Wildcatsโ€™ matchup with the Horned Frogs in Fort Worth, Texas, on Sept. 6, 1999. A week after the then-No. 4 Wildcats were steamrolled on the road by No. 3 Penn State, Arizona avoided a second straight slip-up thanks to a Smith-to-Dennis Northcutt 30-yard touchdown pass with two minutes to play.

Arizonaโ€™s two-quarterback offense with Keith Smith and Ortege Jenkins had 337 passing yards, but only had 14 rushing yards. Arizona standout receiver Dennis Northcutt had 10 catches for 257 yards and three touchdowns.

The second matchup was a 13-10 win for TCU over the Wildcats in overtime at Arizona Stadium in 2003.

Extra points

  • Brennan started his news conference by congratulating the Arizona triathlon team for winning a national championship in the programโ€™s second year as a university sport. Said Brennan: โ€œTwo seasons in and they win the national championship. Pretty special. Congratulations to that team and all of those athletes and the coaching staff, because that it is really special.โ€
  • Former Arizona running back Gary Brightwell reportedly signed with the Cincinnati Bengals practice squad on Monday, per Fox Sportsโ€™
    • Jordan Schultz. The former sixth-round pick played three seasons for the New York Giants, before practice squad stints with the Jacksonville Jaguars and Cleveland Browns this season.
    • The FS1 broadcasters for the Arizona-Houston game will be Tim Rush (play-by-play) and
      • Petros Papadakis (analyst).

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Contact Justin Spears, the Starโ€™s Arizona football beat reporter, at jspears@tucson.com. On X(Twitter): @JustinESports