Inside a room of McClelland Parkβs fourth floor, 15 sewing machines sit on the tables, humming as University of Arizona students piece together denim outfits for an upcoming free fashion show.
The students wonβt be wearing the outfits β but dogs will be.
Come Oct. 22, 15 service dogs will hit the runway wearing outfits crafted by fashion students using donated up-cycled denim and UA jerseys. Dogs βn Denim will take place 5-7 p.m. on the UA Mall with a raffle benefiting UA club Trend Fashion Events Board, which aims to strengthen the community through fashion, art and culture.
Dogs βn Denim is the centerpiece of the UAβs 7-week Fashion for a Purpose class, but when assistant professor of practice Elizabeth Heuisler first dreamed up the idea for the show in 2017, it was sandwiched in a class led by Charlette Padilla, an adjunct lecturer who helped develop the fashion major.
βI think we had four or five sewing machines; I brought a couple from home,β Heuisler says. βWe had all these students sewing things. We didnβt have the equipment but we still made it happen. I remember one student cut the coat and sewed it and he said, βI made this.β He looked at me and said, βItβs something.β I donβt think people realize what they can do.β
This year's Dogs βn Denim is organized by 26 students β the most to have ever worked on the show β all spread into committees dedicated to sewing, marketing and logistics.
βYou have to hit the ground running. We only had eight people last year. (The show) wasnβt as big, as extensive,β Heuisler says. βLast yearβs show had really good attendance but this year itβll be much more polished.β
The show not only teaches students how to organize a successful event, but also highlights the work of service animals, the importance of sustainability and the rigor of the fashion industry.
βEverybody thinks of fashion like, βItβs so fun, you get to do this, it must be great,β but itβs a lot of work,β Heuisler says. βItβs not just about trends. It does a lot of good.β
As one example, Heuisler mentionedΒ Dress A Girl Around the World, a program that has distributed millions of dresses to people across 90 countries since its inception.
βThese are the things that fashion does and people that sew do,β Heuisler says. βThe more people that understand that fashion is not just the latest color and trend β it really does have a purpose. Cinderella and all the little mice that were making her dress, it doesnβt just appear. Somebody has to sit there and sew it.β
Each of the service dogs will get to keep their own handmade jacket, some of which come with custom patches, like duck-shaped appliquΓ©s for a golden retriever whose favorite toy is a duck.Β
βI feel like the dogs are always the best part β seeing them in their little outfits,β says senior Ariel Webb. βI think (this show) is important firstly to showcase the importance of service dogs in the community, and (also) showing what we have to offer. Not that many people even know our major is an option on campus. This is not only hands-on sewing, but collaborating and working with events and telling the stories of the people.β
When Webb first started school, she realized her original major of choice wasn't piquing her interest. She switched gears to fashion, something sheβs found to be fulfilling.
βIβve always liked fashion and retail spaces, but being around clothes and seeing how it develops, especially with all the advancements in the industry, the opportunities in fashion are endless,β Webb says. βCollaborating with my classmates has been fun, seeing everybodyβs talents come together to put on the show. Working with Elizabeth Heuisler β Iβve never had her as a professor before, but I already see how much she does for us and really cares for each student.β