New Beavers AD Scott Barnes creates 'Ideation Team'

New Oregon State athletic director Scott Barnes has created an “Ideation Team,” which serves as an in-house advertising agency with the goal of telling the Beavers’ story to fans and recruits. It’s about branding, social media, design and technology. Arizona doesn’t have a clever nickname like “Ideation Team,” but the Wildcats jumped ahead of the curve in the Greg Byrne days; he created a five-person creative services team, a four-person technology team and a four-person marketing team. 

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