Tucson's Strongpoint Marketing merges with Delaware firm

Tucson-based Strongpoint Marketing has merged with a Delaware company, Möbius New Media, to form a new firm offering a broad array of marketing and new-media services.

The merged firm, NüPoint Marketing, is headquartered in Tucson and operating both in Tucson and in Wilmington, Delaware, where Strongpoint already had an office.

Strongpoint had 14 employees and Wilmington-based Möbius employed 10, all of which were retained in the merged company.

The merger combines Strongpoint’s marketing savvy with Möbius’ expertise in digital and creative services, the companies said.

“Strongpoint has long been deep in market research, communications strategy, content development, PR and events, but often collaborated with other firms, such as Möbius, for digital and creative services,” said Strongpoint founder Mary Rowley, who is CEO and managing partner of NüPoint. “As a merged entity, NüPoint now offers clients all of this as one company.”

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Matt Urban, who co-founded Möbius in 1996, is a managing partner of NüPoint, along with Jim Donahue, who founded Strongpoint’s office in Wilmington in 2011.

Strongpoint, launched in 2003 as a public relations firm, acquired a market research company in 2010 and has provided marketing strategy, content development, public relations and crisis communications, issues election-campaign management, and special-events management.

Its local clients have included Cox Communications, Hudbay Minerals, the Southern Arizona Leadership Council, the Southern Arizona Defense Alliance, Tucson Values Teachers, Girls Scouts of Southern Arizona and the Tucson Metro Chamber.

Möbius started as a boutique website development company and expanded to offer web hosting, branding, advertising, print design, video production, photography, search-engine marketing, social media marketing and marketing strategy services.