SCOTTSDALE β Robots can drive our cars, pick our tomatoes and change our thermostats. But would you want a robot to pour your next beer or wine?
The restaurant and bartending industry has embraced the latest automation trend: robotic bartenders. The technology has cropped up at several Valley establishments, including Sorso Wine Room at the Scottsdale Quarter.
Since opening a few years ago, Sorso has featured an automated wine dispenser that allows customers to choose from up to 32 wines from around the world.
Sorso co-owner Mark Teahen said after retiring from professional baseball, he went on vacation with his wife in Italy. Thatβs where he first came across an automated wine dispenser.
βWe didnβt have much experience with Italian wine, so we really enjoyed our experience of going through and tasting a bunch of different varietals,β he said. βSo, ultimately, when we decided to go down the path of opening a wine bar, this was kind of the center of that.β
At Sorso, customers put money on a card, which they slide into a credit-card-sized slot on the wine dispenser. They can place their glass under a nozzle and press a button to dispense whatever type of wine they want.
In central Phoenix, places such as The Park and Zpizza feature automated beer machines. Representatives from the Arizona Restaurant Association said this trend toward automation will continue to expand.
Restaurant and bar owners said automation can save time and money, as well as improve overall efficiency.
However, that isnβt to say people havenβt pushed back. The technology doesnβt yet allow for mixed drinks.
And, well, at the end of a long day β or after a bad breakup β you canβt pour your heart out to a machine.
βPeople do go out for conversation and human interaction,β said Joey Mills-Villegas, the general manager at Sorso Wine Room. βI think people could just cook at home if they wanted to avoid it that much.β
People have expressed fears as robots replace jobs in many service-related industries.
A recent report from consultancy firm PwC indicated that 38 percent of U.S. jobs will be at high risk for automation by 2030. And world-renowned physicist Stephen Hawking recently told WIRED magazine that robots may βreplace humans altogether.β
Mills-Villegas said he believes that natural craving for human interaction will keep the bartending industry from going completely automated.
βPeople who may or may not be afraid of whatβs coming shouldnβt be, because thereβs nothing to replace human interaction,β he said.
βPeople always want companionship, friendship, and I think that itβs going to be around a lot longer than any of this.β



