Since there are almost 1 billion websites on the Internet, every new startup in Southern Arizona is challenged to be found online.
Plus, when a customer finds your site, it needs to provide enough value for them to return.
Martin Zwilling, blogger and CEO of Startup Professionals, believes that it’s never too early to start marketing the value of your expertise, insights and ideas. He recommends blogging for these benefits:
Get customer feedback before you commit resources. If, after a few blogs about your concept, the comments do not match your passion, rethink your idea.
Post new and relevant content on a regular basis to drive search engine optimization. Also post on industry sites so that your scores and visibility rise even more.
Blogs are not business pitches. A good blog is a short, informative and clearly written message that provides great value to your customers.
Your reach with a blog is much wider than traditional business networking. It provides a great way for potential business partners and investors to find you.
Some people seek out leaders they want to work for, in lieu of a big company with more job security. That is good news if you want team members who take the initiative to stay current by seeking out new ideas and leaders from blogs on the Internet.
It is never too early to start collecting leads and building your brand via a blog. It is a great way to find alternate revenue streams, including speaking engagements and consulting.
Learn how to use Twitter, Facebook, LinkedIn, podcasting, YouTube videos and Instagram. Customers these days expect to find your information where they are, not where you are.
Blogging won’t tax your budget, since the major blogging platforms, including Tumblr, WordPress and Blogger (Google) are free and can be linked directly into your site domain name for maximum SEO impact.
See details at tinyurl.com/oyekcoz online.
