Arizona head coach Sean Miller watches his Wildcats get formed up against Colorado in the first half of their Pac-12 game at McKale Center, Saturday, Jan. 7, 2017, Tucson, Ariz. Kelly Presnell / Arizona Daily Star

While UA has issued the most media credentials (around 60) for Thursday’s game than any other in the past two seasons, perhaps reflecting increased interest around the state, Miller and the Wildcats say they view it only as another big conference game.

One reason: Miller says he never likes to emphasize any game as bigger for fear that players might believe another is less important.

“Believe me, the players on our team sense that,” Miller said. “It’s important for us that we are the same, that we take every game seriously and we try to play with equal effort.”

As he has often before, Miller said another reason for his even-keeled approach is that rivalries in college basketball are much different than in football.

College football has "a season of about 12 games,” Miller said. “We have a season of 35 games and many times the rivalry that you’re bringing up, you could play them three times in a year. So it’s being able to manage that.” 


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