J.M. Smucker Co. plans to remove artificial colors from its products by the end of 2027.
Orrville, Ohio-based Smucker said that it also will remove synthetic dyes from foods sold to K-12 schools by the 2026-2027 school year.
Smucker said the majority of its products — including its Uncrustables sandwiches — already are free of synthetic dyes but some products still have them, including sugar-free jams and ice cream toppings.
The company said some products from Hostess, which it acquired in 2023, also contain artificial colors. Twinkies are made with Red 40 and Yellow 5, for example, while Snoballs snack cakes are made with Red 40 Lake, a dye combined with aluminum to keep it from dissolving in water.
Smucker joined a growing number of big food companies that recently announced plans to eliminate artificial dyes. Also this past week, Nestle and Conagra Brands — the parent company of Duncan Hines — said they would phase out synthetic dyes. Kraft Heinz and General Mills made similar pledges the prior week.
The federal government stepped up its scrutiny of artificial colors in recent months.
In January, days before President Donald Trump took office, the U.S. regulators banned the dye called Red 3 from the nation’s food supply, nearly 35 years after it was barred from cosmetics because of potential cancer risk.
In April, Trump’s Health Secretary Robert F. Kennedy Jr. and FDA Commissioner Marty Makary said the agency would take steps to eliminate synthetic dyes by the end of 2026, largely by relying on voluntary efforts from the food industry.
