Be careful how much time you spend on electronic devices the first hour of your day.

β€œYou’re setting your dopamine level; what you input into the system in that hour is going to dictate the rest of your day,” says Rashida Jones, who stars in one of the Season Seven episodes of β€œBlack Mirror.” In it, she plays a woman who gets a second shot at lifeΒ β€” but one that comes with a price tag.

In an Season 7 episode of "Black Mirror," Rashida Jones plays a teacher who spouts commercials to her class.

Tracee Ellis Ross plays the corporate representative who can give her those second chances, but only if Jones agrees to the company’s demands.

That control factor, Ross says, is why she takes social media off her phone on a regular basis β€” β€œjust to break the habit. When I start waking up and scrolling, I’m like, β€˜This is problematic,’” she says. β€œIt’s one thing to check your voice, text and email. It’s another to go on to swipe.”

Tracee Ellis Ross plays a sales representative for a company that offers life-saving opportunities in exchange for messaging in an episode of "Black Mirror."Β 

The speed of electronic devices β€” like cellphones β€” can prompt unnecessary purchases, Jones says. β€œIt’s the ease of being alive right now.”

When Jones’ character is rolled into an emergency room, her husband is given the option of signing up for β€œRivermind,” a high-tech system that will keep her alive. In exchange, she becomes a living commercial for any number of goods and services. Since she’s an elementary school teacher, that β€œproduct placement” becomes a sticking point for her students.

In one scene, they hear her extol the virtues of a product and don’t know what she’s trying to teach them. For Jones, β€œthe tone has to be close enough where they’re like, β€˜Oh, what she’s saying is something we should be learning right now’ and not just having a full-blown panic attack. My regular dialect and my ad dialogue had to be related enough to each other so that kids wouldn’t detect it.”

Even though those child actors knew she was playing a role, β€œkids are such truth tellers,” Jones says. β€œThey can’t lie.”

Rashida Jones includes commercial messages to her students in a season 7 episode of "Black Mirror."

The land of half-truths is where Ross’s company makes its biggest moves. Each time she sells clients on an aspect of her business she’s leaving out what else could be involved.

For Ross, the episode reminded her of ones in the first season of β€œBlack Mirror.” Ones that are eerily close to home are particularly surprising because β€œyou’re so invested in the people.” Had her character just been a salesperson she might have been seen as a villain. Because she’s also a client, she has β€œa sense of connection and a reality … like an intimacy to what she’s talking about and knowing.”

Both Jones and Ross say they might not mind having a β€œsetting” on their life dials, if it could remove things like fear and anxiety and replace them with serenity. But the issues β€œBlack Mirror” raises makes them cautious about electronic advances. The ability to watch a TV show and scroll at the same time may be intriguing but β€œsecond screen watching” could be too much, Ross says.

β€œI’m not a person who leaves the TV on,” Ross says. β€œMy life has so much talking and noise-noise that I (embrace) the silence. Trees and birds make great music. It’s totally good for your nervous system.”

Message received.Β 

β€œBlack Mirror” is now streaming on Netflix.


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Β Bruce Miller is editor of the Sioux City Journal.Β