New Oregon State athletic directorΒ Scott BarnesΒ has created an βIdeation Team,β which serves as an in-house advertising agency with the goal of telling the Beaversβ story to fans and recruits. Itβs about branding, social media, design and technology. Arizona doesnβt have a clever nickname like βIdeation Team,β but the Wildcats jumped ahead of the curve in theΒ Greg ByrneΒ days; he created a five-person creative services team, a four-person technology team and a four-person marketing team.Β
New Beavers AD Scott Barnes creates 'Ideation Team'
- Greg Hansen Arizona Daily Star
Greg Hansen
Columnist
- Updated
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