For several decades, "Big Jim" Griffith has devoted his life to documenting and championing the culture connections and heritage of Southern Arizona and Sonora, Mexico. He holds three degrees from the University of Arizona, including a PhD in cultural anthropology and art history. In 1974, he co-founded the immensely popular annual event, "Tucson Meet Yourself." He's the author of several books on Arizona and Mexican cultural history and folk heritage.

He was named a 2011 National Heritage Fellow by the National Endowment for the Arts.