Imagine competing against 65 other businesses in Pima County — all selling the exact same products and services.
That’s the reality Augie Suarez faces every day.
Suarez is the founder and owner of Arizona Wholesale Windows and Doors.
It’s a family business with his brother and sister on board, and the next generation already learning the ropes. The competition ranges from small operations like his to larger regional companies and big-box retailers.
For homeowners, the confusion is real. Most people replace their windows and doors only once or twice in a lifetime, and suddenly they’re trying to compare features, quality, installation standards, and prices across dozens of options. How do you choose?
Finding an Edge
When Suarez launched his company in 2010, he knew he needed more than just another window business. After his previous five years working in the industry, he’d watched competitors battle endlessly on price alone. He saw something else: an opportunity to change the game.
His insight was simple but powerful. Every hand that touches a window on its journey from manufacturer to homeowner adds cost. Manufacturers mark up to wholesalers. Wholesalers mark up to distributors. Distributors mark up to retailers. Retailers mark up to customers. Then installation companies add their fees on top.
Suarez cut through the chain. He leveraged his manufacturer relationships to become a wholesaler himself, buying windows and doors at 35-65% below retail prices and eliminating distribution markups entirely. He built his own installation team — six skilled installers among his ten employees — ensuring quality work without the price gouging that happens when contractors try to recover thin margins.
The savings he passed directly to customers.
The Value Proposition
Suarez’s positioning is deliberate: quality windows and doors at the lowest installed price. For homeowners facing a $60,000-$80,000 bill to replace 35 or more windows and doors at once, that promise matters.
But low price means nothing without quality. While 1,500 manufacturers make windows across the country, only three make glass. Suarez carefully curates his manufacturer partnerships, selecting companies that deliver high-quality products at mid-range prices — the sweet spot of value.
He works personally with every customer. Twenty-plus years of experience means he thinks holistically: safety codes, egress requirements, fire regulations, energy savings, home comfort, resale value, and aesthetics. His quotes aren’t based on matching competitors—they reflect the best marriage of price and product for each customer’s specific needs.
The Results Speak
Does this approach work in such a crowded market? Consider this: over 90% of Suarez’s customers come through referrals.
No marketing budget inflating product costs. No salespeople knocking on doors. Just satisfied customers sending their friends and family directly to the owner. No costly installation mistakes requiring corrections — just two decades of experience getting it right the first time.
A Tucson Success Story
Augie Suarez and Arizona Wholesale Windows and Doors embody the successful entrepreneur who’s also your neighbor. Tucson may be Arizona’s second-largest city, but it operates like a big small town.
Entrepreneurs like Suarez are the engine of the local economy, and for over 20 years, he’s been delivering value to customers while strengthening that economic foundation — one satisfied homeowner at a time.
