U.S. military recruitment made a comeback after a downturn caused primarily by the COVID-19 pandemic, low unemployment and stiff competition from the private sector.

Posts circulating widely on social media give President Donald Trump and Defense Secretary Pete Hegseth credit for this increase, a claim pushed by the president and others in his administration.

Defense Department data shows the uptick began well before Trump’s reelection in November and experts point to actions taken by the military during the Biden administration as key reasons for the increase.

Secretary of Defense Pete Hegseth listens Thursday during a bilateral meeting in the Oval Office of the White House in Washington.

Here’s a look at the facts.

Claim: Trump and Hegseth are causing military recruitment numbers to skyrocket.

The facts: This is an overstatement and is missing context. Recruitment numbers for all military branches were on the rise for the last few years, according to Defense Department data. Experts cite factors such as improving recruitment strategies, increased bonuses and new prep courses that predated the 2024 presidential election as factors, though they acknowledge Trump’s election also could have played a role.

β€œThere may be some American teenagers or their parents, more likely, who were more comfortable joining the military in a Republican administration than a Democratic administration,” said Katherine Kuzminski, director of studies at the independent Washington think tank Center for a New American Security and an expert on military recruitment. β€œBut I don’t think that alone explains why we’ve seen an increase lately.”

Military enlistment was 12.5% higher in fiscal year 2024, which ran from Oct. 1, 2023, to Sept. 30, 2024, than in fiscal year 2023. There were 225,000 new recruits in the former and 200,000 in the latter, Katie Helland, who oversees recruitment policies and programs as the Defense Department’s director of Military Accession Policy, said at a media roundtable in October.

Those totals include both active and reserve troops in all five military branches, as well as about 4,800 Navy recruits from fiscal year 2024 who signed contracts but could not be shipped out because of basic training limitations.

The recruiting numbers for the current fiscal year 2025, which started the month before Trump’s election, continued to increase.

U.S. military members attend to patients March 27 as part of a program with Panama’s Health Ministry in Sardinilla, Panama.

In a January interview, then-Army Secretary Christine Wormuth said the Army was on pace to bring in 61,000 young people by the end of the fiscal year in September and will have more than 20,000 additional young people signed up in the delayed entry program for 2026. It will be the Army’s second straight year of meeting its enlistment goals.

β€œWhat’s really remarkable is the first quarter contracts that we have signed are the highest rate in the last 10 years,” Wormuth said.

Some on social media gave Trump and Hegseth sole credit for the improving numbers, citing a Fox News graphic that aired last week during a β€œFox & Friends” interview with Hegseth. The graphic compared cumulative recruitment numbers for the first two months of the current fiscal year with those of the first five months.

β€œHoly smokes. Military recruitment is THROUGH THE ROOF,” reads one post on X, the social media platform formerly known as Twitter, sharing the Fox graphic. β€œAbsolutely smashing every goal. This is what happens when you have strong leadership.”

Kuzminski noted there’s no data to back up whether Trump’s election was a factor in the most recent increase in recruiting numbers.

β€œWe can’t rule out that for some people it was a factor, but the real way to get around that would be to actually do more qualitative surveys or interviews,” she said.

The Department of Defense did not respond to a request for comment beyond providing recruitment numbers.

Its most recent Joint Advertising Market Research Survey, published in January, does not list politics among the top reasons for either joining or not joining the military.

The survey polled youth ages 16-21. Fifty-three percent of respondents listed β€œpay/money” in response to the question, β€œIf you were to consider joining the U.S. Military, what would be the main reason(s)?”

Seventy-two percent chose β€œpossibility of physical injury/death” in response to the question, β€œWhat would be the main reason(s) why you would NOT consider joining the U.S. Military?”

Prior to the recent uptick in recruits, military services struggled to overcome severe restrictions on in-person recruiting mandated by the pandemic, the low unemployment rate and stiff competition from private companies able to pay more and provide similar or better benefits.

Kuzminski said modernizing recruitment efforts was a major factor in improving the numbers. She said there was a push over the past 20 years to β€œthink about capturing American youth where they exist online and not just in person.”

According to the most recent Defense Department data available, 77% of youth 17 to 24 years old do not qualify for military service without some type of waiver for issues such as weight, drug abuse or mental health.

Military officials and experts pointed to prep courses intended to help potential recruits meet academic and physical military standards as helping to solve this issue. The Army launched its Future Soldier Preparatory Course in August 2022. The Navy launched its Future Sailor Preparatory Course in April 2023.

Enticements, such as bonuses for recruiters who exceed their baseline enlistment requirement and promotions for young enlisted soldiers who successfully bring in recruits, also play a role.

Mark Cancian, a senior adviser in the Center for Strategic and International Studies’ defense and security department, said, β€œIn part, I think you’re seeing the results of money that the Biden administration put in, and Congress too, the incentives are greater.”

But, he added, β€œI think that, to be honest, Hegseth, I think he has excited a certain part of the American society.”

He noted that, ultimately, there isn’t enough data yet to know the impact Trump and Hegseth have had on military recruitment.(tncms-asset)8f187e35-4dcd-531d-81b4-80975b0044e3[4](/tncms-asset)(tncms-asset)e03b7ba2-28f8-519b-93ba-e4fb76307da4[5](/tncms-asset)(tncms-asset)c7513270-09ee-558b-9b6c-45d380c95d10[6](/tncms-asset)


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