Tucsonans meet Mod at swingin' boutique
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Rick Wiley
Photo editor
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From the Tucson Citizen: "The Bo Street Runners rocked on the roof and the models boog-a-looged on a runway as fashionable Tucsonans got their first look at the mod, mod world of Paraphernalia, a new boutique" that opened on Feb. 1, 1967 in Broadway Village shops in Tucson.
Paraphernalia opening night
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Gretchen Regan (Miss Paraphernalia) said of her paper dress: "it's fire proof and water proof," as she danceed barefoot on a table during opening night at Paraphernalia boutique in Broadway Village, Tucson, on Feb. 1, 1967.
Paraphernalia opening night
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Models prep and sip martinis during opening night at Paraphernalia boutique in Broadway Village, Tucson, on Feb. 1, 1967.
Paraphernalia opening night
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A metallic mini skirt during opening night at Paraphernalia boutique in Broadway Village, Tucson, on Feb. 1, 1967. The shop went from concept to opening in just three weeks.
Paraphernalia opening night
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A woman gets makeup at opening night at Paraphernalia boutique in Broadway Village, Tucson, on Feb. 1, 1967.
Paraphernalia opening night
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Young men surround Gretchen Regan (Miss Paraphernalia) at opening night at Paraphernalia boutique in Broadway Village, Tucson, on Feb. 1, 1967.
Paraphernalia opening night
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A model dances on a table during opening night at Paraphernalia boutique in Broadway Village, Tucson, on Feb. 1, 1967.
Paraphernalia opening night
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The outfits were stuck in "midwestern snow" and arrived only 30 minutes prior to opening night at Paraphernalia boutique in Broadway Village, Tucson, on Feb. 1, 1967.
Paraphernalia opening night
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A man and woman dance to the music at opening night at Paraphernalia boutique in Broadway Village, Tucson, on Feb. 1, 1967.
Paraphernalia opening night
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Gretchen Regan (Miss Paraphernalia) dances with young girls during opening night at Paraphernalia boutique in Broadway Village, Tucson, on Feb. 1, 1967.
Paraphernalia opening night
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Gretchen Regan (Miss Paraphernalia) dance to the Bo Street Runners at Paraphernalia boutique in Broadway Village, Tucson, on Feb. 1, 1967. Three of the band members lived in Benson because "officials there permit long hair."
Paraphernalia opening night
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Some guest groaned about the $25 price tag on some outfits during opening night at Paraphernalia boutique in Broadway Village, Tucson, on Feb. 1, 1967.
Paraphernalia opening night
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Models talk at opening night at Paraphernalia boutique in Broadway Village, Tucson, on Feb. 1, 1967.
Paraphernalia opening night
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Gretchen Regan (Miss Paraphernalia) peaks her head through a screen at opening night at Paraphernalia boutique in Broadway Village, Tucson, on Feb. 1, 1967.
Paraphernalia opening night
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The bartender mixes martinis on opening night at Paraphernalia boutique in Broadway Village, Tucson, on Feb. 1, 1967.
Paraphernalia opening night
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Enjoying martinis during opening night at Paraphernalia boutique in Broadway Village, Tucson, on Feb. 1, 1967.
Paraphernalia opening night
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Model Gretchen Regan (Miss Paraphernalia) hugs a man wearing a Russian ushanka hat during opening night at Paraphernalia boutique in Broadway Village, Tucson, on Feb. 1, 1967.
Rick Wiley
Photo editor
