Echoing a recent letter to the Star regarding Tom Horne's ads for Arizona's Dept of Education during the Paris Olympics: This effort was a colossal miss in intent, and embarrassing misuse of taxpayer dollars during extremely expensive advertising time.
One ad titled "RAISE YOUR HAND TO LIFT THE FUTURE" begins with a voice over video of a non descript school hallway followed by closeups of presumably homeless children entreating their parents to provide their education. Horne then appears on camera explaining that an education can change young lives and encouraging parents to "please visit "our website" (Azed.Gov/Homeless) for more info.
A strong message being pitched to homeless parents: Who have neither TV's or internet access.
The funds for producing and airing this self serving, politically motivated ad should have been spent funding counselors and educators in person to help guide these families on ways to access schools for their children.
DARLA THOMPSON
Foothills
Disclaimer: As submitted to the Arizona Daily Star.
Follow these steps to easily submit a letter to the editor or guest opinion to the Arizona Daily Star.
