Pete the Beak, Tucson Water Department's mascot, was at El Con Mall pushing the city's water conserving Beat the Peak program. He is approached by two youngsters who were given promotional trinkets in the hopes their parents would heed the call to cut back on lawn-watering. Arizona Daily Star file photo taken 7/28/84 by Charlie Leight.
Pete the Beak accosted you at the mall or at a school assembly and told you to "Beat the Peak," save water.
The mascot for the Water Department's Beat the Peak water-use program was encouraged Tucsonans to avoid using water during certain peak hours. The campaign also resulted in lower water use.
