DENVER — One man's flowers are apparently another man's sours.
"Great team effort. Just thankful that a small market team like us can come into a place like Mile High and get it done," Jaguars coach Liam Coen cracked after Jacksonville's statement 34-20 win in Denver on Sunday that snapped the Broncos' 11-game winning streak and tightened the AFC playoff race before the holidays.
Jacksonville Jaguars head coach Liam Coen, left, and Denver Broncos head coach Sean Payton, right, shake hands after an NFL football game in Denver, Dec. 21.
Coen used an innocuous comment — or attempted compliment — from Broncos coach Sean Payton earlier in the week as a rallying cry for his upstart team, which has won six straight games, vaulting into the mix for the AFC's top playoff seed at 11-4, a game behind both the Broncos and Patriots.
Several of his players repeated some form of what they considered Denver's diss in the aftermath of Jacksonville's signature win. But Payton insisted he meant no disrespect last Wednesday when he mentioned the Jaguars hailing from a "smaller market."
Asked last Wednesday about the challenge of facing Jacksonville, Payton praised Coen and his staff as well as the Jaguars' offense, defense and special teams in trying to make the point that they had closed in on the playoff field and seemingly weren't getting their proper respect nationally.
He ended his windy list of obstacles the Broncos were facing in the Jaguars with this summation: "As you look at them and you watch the tape, it's a smaller market but you see a real good team."
Which, in fact, are the facts.
The Jaguars are third in the AFC playoff positioning heading into Week 17, and like the Green Bay Packers, Buffalo Bills, New Orleans Saints and Tennessee Titans, they operate in one of the league's smaller metro areas and television markets.
Payton didn't seem bothered by the way the Jaguars had taken his words out of context to use as a motivational tool. He actually admired Coen for doing so.
"My press conference, it was very complimentary and those guys are playing outstanding football," Payton said Monday. "That topic came up strictly because, 'Hey, not enough of the country has seen how good these guys are playing.'
"The point is though, listen, that was a good job by Liam," Payton added. "He was looking for a rallying cry. Obviously, if you were listening to the press conference, the intention was strictly, 'Hey, quietly, these guys are sitting here right near the top of the AFC, they're ready to win their division.'
"I spent 16 years at a small market. It was just a way for a coach to take it and use it to his advantage."
After Sunday's performance in Denver, nobody should be dismissing or dissing Jacksonville now.
Yet, Jaguars cornerback Jarrian Jones would just as soon have everybody keep overlooking them and keep their compliments to themselves.
"I don't even want it. Keep doubting us," Jones said. "We want to show up every Sunday and you have to play us no matter where we're at. We play in the snow, we play in the rain, whatever you want to do. I think the Jags are going to be ready to play."
Which was sort of Payton's point all along.
Top photos from Week 16 of the NFL season
Seattle Seahawks running back Kenneth Walker III (9) tries to get past Los Angeles Rams safety Kamren Kinchens, right, cornerback Cobie Durant (14) during the first half of an NFL football game Thursday, Dec. 18, 2025, in Seattle. (AP Photo/Lindsey Wasson)
Philadelphia Eagles running back Will Shipley runs against the Washington Commanders during the first half of an NFL football game, Saturday, Dec. 20, 2025, in Landover, Md. (AP Photo/Stephanie Scarbrough)
Denver Broncos defensive tackle D.J. Jones, top, takes down Jacksonville Jaguars quarterback Trevor Lawrence (16) during the first half of an NFL football game in Denver, Sunday, Dec. 21, 2025. (AP Photo/Jack Dempsey)
Baltimore Ravens wide receiver Zay Flowers (4) is tackled by New England Patriots cornerback Christian Gonzalez, left, and safety Jaylinn Hawkins, bottom, during the first half of an NFL football game, Sunday, Dec. 21, 2025, in Baltimore. (AP Photo/Stephanie Scarbrough)
Pittsburgh Steelers' Aaron Rodgers (8) tries to get past Detroit Lions' Thomas Harper (12) during the second half of an NFL football game, Sunday, Dec. 21, 2025, in Detroit. (AP Photo/Rey Del Rio)
Pittsburgh Steelers' Joey Porter Jr. (24) reacts after breaking up a pass for Detroit Lions' Amon-Ra St. Brown (14) in the endzone during the first half of an NFL football game, Sunday, Dec. 21, 2025, in Detroit. (AP Photo/Rey Del Rio)
Indianapolis Colts wide receiver Alec Pierce (14) catches a touchdown pass against San Francisco 49ers safety Ji'Ayir Brown during the first half of an NFL football game, Monday, Dec. 22, 2025, in Indianapolis. (AP Photo/Carolyn Kaster)
Buffalo Bills running back James Cook III celebrates his touchdown against the Cleveland Browns during the first half of an NFL football game in Cleveland, Sunday, Dec. 21, 2025. (AP Photo/Sue Ogrocki)
Kansas City Chiefs place-kicker Harrison Butker (7) celebrates with punter Matt Araiza (14) after kicking a field goal during the first half of an NFL football game against the Tennessee Titans, Sunday, Dec. 21, 2025, in Nashville, Tenn. (AP Photo/John Amis)
Kansas City Chiefs running back Isiah Pacheco (10) is tackled by Tennessee Titans cornerback Kemon Hall (40) during the first half of an NFL football game, Sunday, Dec. 21, 2025, in Nashville, Tenn. (AP Photo/George Walker IV)
Cincinnati Bengals running back Chase Brown (30) breaks a tackle by Miami Dolphins linebacker Jordyn Brooks (20) for a touchdown during the second half of an NFL football game Sunday, Dec. 21, 2025, in Miami Gardens, Fla. (AP Photo/Lynne Sladky)
New Orleans Saints cornerback Alontae Taylor (1) celebrates with cornerback Quincy Riley (29) after a sack during the second half of an NFL football game against the New York Jets, Sunday, Dec. 21, 2025, in New Orleans. (AP Photo/Gerald Herbert)
Dallas Cowboys quarterback Joe Milton (10) fumbles as he is tackled by Los Angeles Chargers free safety Derwin James (3) during the second half of an NFL football game Sunday, Dec. 21, 2025, in Arlington, Texas. (AP Photo/Julio Cortez)
Carolina Panthers safety Lathan Ransom celebrates after their win in an NFL football game between the Carolina Panthers and the Tampa Bay Buccaneers, Sunday, Dec. 21, 2025, in Charlotte, N.C. (AP Photo/Jacob Kupferman)
Arizona Cardinals wide receiver Michael Wilson (14) scores a touchdown against Atlanta Falcons cornerback Cobee Bryant (37) during the first half of an NFL football game, Sunday, Dec. 21, 2025, in Glendale, Ariz. (AP Photo/Rick Scuteri)
Houston Texans cornerback Derek Stingley Jr., left, returns an interception thrown by Las Vegas Raiders quarterback Geno Smith (7) for a touchdown during the first half of an NFL football game, Sunday, Dec. 21, 2025, in Houston. (AP Photo/Eric Christian Smith)
A New Orleans Saints fan yells during the first half of an NFL football game against the New York Jets, Sunday, Dec. 21, 2025, in New Orleans. (AP Photo/Ella Hall)
New York Giants quarterback Jaxson Dart (6) passes under pressure against the Minnesota Vikings during the second quarter of an NFL football game, Sunday, Dec. 21, 2025, in East Rutherford, N.J. (AP Photo/Seth Wenig)
Los Angeles Chargers wide receiver Ladd McConkey (15) makes a touchdown catch during the first half of an NFL football game against the Dallas Cowboys, Sunday, Dec. 21, 2025, in Arlington, Texas. (AP Photo/Julio Cortez)
Cleveland Browns quarterback Shedeur Sanders eludes the tackle of Buffalo Bills defensive end AJ Epenesa (57)during the first half of an NFL football game in Cleveland, Sunday, Dec. 21, 2025. (AP Photo/Sue Ogrocki)
Los Angeles Chargers quarterback Justin Herbert (10) throws a pass during the first half of an NFL football game against the Dallas Cowboys, Sunday, Dec. 21, 2025, in Arlington, Texas. (AP Photo/Tony Gutierrez)
Los Angeles Chargers head coach Jim Harbaugh watches from the sideline during the first half of an NFL football game against the Dallas Cowboys, Sunday, Dec. 21, 2025, in Arlington, Texas. (AP Photo/Julio Cortez)
Tennessee Titans defensive tackle Jeffery Simmons (98) celebrates after tackling Kansas City Chiefs running back Kareem Hunt for a safety during the first half of an NFL football game, Sunday, Dec. 21, 2025, in Nashville, Tenn. (AP Photo/John Amis)
Chicago Bears' DJ Moore catches a touchdown pass with Green Bay Packers' Keisean Nixon defending diring overtime an NFL football game Saturday, Dec. 20, 2025, in Chicago. (AP Photo/Erin Hooley)
Los Angeles Chargers free safety Derwin James (3) talks to his son Derwin James Jr. before an NFL football game against the Dallas Cowboys, Sunday, Dec. 21, 2025, in Arlington, Texas. (AP Photo/Julio Cortez)
Carolina Panthers running back Rico Dowdle runs onto the field before an NFL football game against the Tampa Bay Buccaneers, Sunday, Dec. 21, 2025, in Charlotte, N.C. (AP Photo/Erik Verduzco)
A Miami Dolphins fans shows his displeasure during the first half of an NFL football game against the Cincinnati Bengals, Sunday, Dec. 21, 2025, in Miami Gardens, Fla. (AP Photo/Rebecca Blackwell)
New York Jets running back Breece Hall pauses before an NFL football game against the New Orleans Saints, Sunday, Dec. 21, 2025, in New Orleans. (AP Photo/Ella Hall)
Carolina Panthers tight end Ja'Tavion Sanders leaps over Tampa Bay Buccaneers cornerback Benjamin Morrison during the first half of an NFL football game, Sunday, Dec. 21, 2025, in Charlotte, N.C. (AP Photo/Erik Verduzco)
Tampa Bay Buccaneers wide receiver Mike Evans catches a touchdown pass against Carolina Panthers cornerback Mike Jackson during the first half of an NFL football game, Sunday, Dec. 21, 2025, in Charlotte, N.C. (AP Photo/Jacob Kupferman)
New York Jets guard Joe Tippmann (66) celebrates after a field goal during the first half of an NFL football game against the New Orleans Saints, Sunday, Dec. 21, 2025, in New Orleans. (AP Photo/Ella Hall)



