At this time a year ago, Arizona athletic director DesireΓ© Reed-Francois occupied a similar position at Missouri.

β€œWhile these are challenging times in college athletics, you know what challenges bring? Opportunities,” said DesireΓ© Reed-Francois Tuesday at a press conference introducing her as the University of Arizona's new athletic director. β€œI am so filled with excitement for the journey ahead.”

Last week, Missouri president Mun Choi confirmed that Mizzou finished fiscal year 2024 with a $15.2 million budget shortfall, bringing in $168 million in revenue and accruing $183.2 million in expenses. That deficit was covered by a loan from the university.

That’s life in college sports for schools not named Ohio State, Alabama and Texas.

The UM president told reporters that expecting athletic departments to be self-sustaining is unrealistic nowadays, β€œespecially among the major programs.” Said Choi: β€œIn the context of an organization that has over $5 billion in net operating budget, such a critical element of our university like athletics should be placed in context in that regard.”

Reed-Francois took over a department in much worse shape financially. Consider this: according to Sportico, expenses have climbed so high, so quickly, that from 2018-23, Arizona’s pay to its cumulative coaching staffs rose from $20.1 million to $25.1 million. Its travel expenses went from $5.6 million to $10.9 million, and its administrative costs went from $15.7 million to $23.1 million.

That’s an increase of about $18 million in five years just for salaries and travel.

Now comes a revenue-sharing plan that starts this year at $20.5 million, per school, and rises by 4% each year until it hits about $33 million in 2036. Where do you get that money and keep up with your Big 12 competitors? And what about NIL money?

I can’t imagine many in the world of Power 4 sports administrations with a more difficult job than being the AD at Arizona.


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Contact sports columnist Greg Hansen at GHansenAZStar@gmail.com. On X(Twitter): @ghansen711