Arizona vs. UCLA

Arizona's Allonzo Trier reacts after a play against UCLA during the first half of an NCAA college basketball game in the semifinals of the Pac-12 Tournament on Friday, March 10, 2017, in Las Vegas. (AP Photo/John Locher)

In the age of social media and online media content, the reality of modern local television β€” its decline in ratings and earnings β€” was apparent at the Pac-12 Tournament. For the first time, no Tucson TV outlet, not Channel 4, 9 or 13, sent a representative to Las Vegas. It’s not cheap. Many of the 12,000 or so UA fans who attended games at T-Mobile Arena spent as much (or more) than $2,000 for the week.Β 


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