Prolific Prep's (Napa, Calif.) Ira Lee dribbles during the Pangos All-American Camp at Cerritos College in Norwalk, CA. on June 4, 2016. Brian Rothmuller / Icon Sportswire

 Brian Rothmuller / Icon Sportswire

When 6-foot-9-inch Californian Ira Lee committed to Arizona last week, he was the consensus No. 58 ranked prospect n the Class of 2017. By Saturday he had moved up to No. 32, and he hadn’t played a game. That is the power of the UA basketball brand. 

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