One thing the Sun Devils got right last week was adding 1970s quarterback star Danny White to Todd Graham’s football program. White is returning to campus as a consultant and Sun Devil Club ambassador. It’s a smart move; Sun Devil football has no real personality except a coach yelling at people on the sidelines. Similarly, Arizona could use a personality boost in football, as Rich Rodriguez is not a get-out-in-the-community type of figure. For two years, Arizona has not capitalized on a spring football marketing window, eschewing a traditional spring-capping ballgame, a message that is received as “look away, there’s nothing to see here.” I suspect new AD Dave Heeke will put that on his list of must-fix projects.