When it comes to ratings, time slot is key
Thursday’s Arizona-Oregon basketball game on ESPN2 drew an audience of 426,000, according to the TV ratings people. A week earlier, the Arizona-Cal game on ESPN, prime time on Saturday night in the east, drew 817,000. The time slot is so important; Arizona’s Oregon game tipped off at 9 p.m. in the east. Earlier that night, at 7 p.m. Eastern, Maryland and Iowa had an audience of 1.57 million.