Networking events can take a lot of time and time is your most precious resource. Time is the only asset you cannot create more of, so use it wisely.
Preparing for a networking event in advance will help you generate the maximum return on your networking investment. Here are some tips to help you.
Set your goals before you attend the event. If your goal is to find a new customer, you need to rethink your goals. No one came to the event hoping you would sell them something. Who do you want to meet and what do you want to accomplish? Are you looking for a new strategic referral partner? Are you in search of a speaking opportunity? Know exactly what you want and practice how to communicate it effectively.
Selecting the right event is critically important. If you want to meet someone in the housing industry, an SAHBA mixer would be a great opportunity. Find an event which is best aligned with achieving your goals.
Contact the event organizer and offer to help. They will appreciate your offer and may be willing to help you. The organizer will know almost everyone at the event and can make valuable introductions for you.
Change your mindset before you walk in the room. You are not there to sell anything to anyone. You are there to add value to the relationships that will help you achieve your goals.
Allow time to arrive early and stay late. Position yourself by the main entrance to connect with people as they come and go. Resist the temptation to spend time with people you know. You are there to meet new connections and to create new opportunities.
Finally, block out dedicated time on your calendar to follow up after the event. Do not attend an event unless you are committed to effectively following up. Read our previous Biz Tips article on βThe fortune is in the follow-up.β
