PHOENIX β€” Three weeks before Arizonans start voting, a statewide business group has launched a campaign to kill Proposition 206.

Glenn Hamer, president of the Arizona Chamber of Commerce and Industry, acknowledged Monday it will take a β€œseven-digit” investment to convince voters to reject the proposal, which would increase the state’s minimum wage immediately to $10 an hour and by 2020 to $12 an hour. The same measure would require businesses to provide at least three days of paid leave a year.

β€œWe’re going to raise as much as we can,” Hamer said, declining to specify a dollar figure.

His organization is starting not only late but also from behind: A recent poll showed the measure with a 2-1 margin of support. And early voting starts Oct. 12.

β€œI’ll be the first to say this is an uphill climb,” Hamer said. When voters elsewhere have been presented with similar questions, he noted, β€œthe passing rates are high.” But Hamer said there’s still time to change some minds.

A decade ago, Arizona voters approved a minimum wage of $6.75 an hour. At the time Arizona employers were subject only to federal laws and the $5.15-an-hour U.S. mandate. The measure approved then contains an automatic cost-of-living adjustment clause, which has put the current minimum wage at $8.05; in January, that will go to $8.15.

Businesses didn’t run much of a campaign against the 2006 measure β€” a mistake, Hamer said, they won’t repeat this time.

The key, he said, is recrafting how voters see the issue.

On the ballot, voters will see the title of β€œThe Fair Wages and Healthy Families Act.” β€œWe prefer to call it β€œThe Opportunity Destruction Act,” said Hamer.

β€œJacking up the minimum wage in this state by 50 percent is dramatic,” he said. β€œAnd adding in a paid time off component is also, in our view, harmful to job creation.”

Pollster Earl de Berge of the Phoenix-based Behavior Research Center, who did not conduct the earlier survey, said the poll results are not surprising. He said there is β€œwidespread awareness that (the) minimum wage is pathetic in today’s economy.”

Hamer is not necessarily disputing that. What he hopes will dissuade voters is the size of the increase. β€œWe believe the proponents of this have overshot,” he said. β€œGoing up 50 percent, going to $12 an hour, particularly in rural Arizona, is way too much.”

So, then, what does his organization think might be appropriate? β€œWell, the discussion on the federal level until recently has been $10.10,” Hamer said.

β€œThat’s a number that President Obama has used,” he said, referring to the president’s 2015 State of the Union address urging Congress to adopt that number. β€œPeople like Mitt Romney have used similar figures,” Hamer added.

Since then, however, Democrats have become more aggressive, pushing for a $15 figure. Hamer blamed that on a β€œbidding war” among candidates.

The business community never offered a $10.10 alternative here. About the closest it came was a proposal earlier this year by the Arizona Restaurant Association to ask voters to instead set the minimum wage at $8.41 an hour this coming year, going to $9.50 by 2020. The measure cleared the state Senate with Republican support but died in the House.

Proponents of Proposition 206 had raised more than $1.4 million as of mid-August, the most recent campaign finance report available. But $900,000 of that went to hire paid circulators. With other expenses, that report showed the committee had about $127,000 on hand.

No matter how much each side spends, de Berge said it may not be enough.

β€œEven a million dollars may get lost in the candidate combat that is expected this year in Arizona,” he said, with not just the presidential race but also a high-profile contest for the U.S. Senate and some hot-button congressional races.

That has not escaped Bill Scheel, campaign manager for Proposition 206.

β€œIt definitely takes millions of dollars to break through that din,” he said. Scheel declined to say how much is in the pro-206 budget but said he expects to have enough to conduct a full-scale campaign including television, newspaper and direct mail ads.


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