When the Tanque Verde Market started searching for vendors for their first event last year, Gabby Smoyer filled out the application.
For the last 2Β½ years, Smoyer has been running Cowtail Vintage, finding and selling vintage clothing: a 1900s antique corset cover, a Rolling Stones tee from their 1975 tour, a gingham top from the β50s.
However, when the Tanque Verde Market finalized the vendor selections, Cowtail Vintage wasnβt one of them. Smoyer understood completely and had no ill will toward the decision, but wanted to reach out to the marketβs organizer Michelle Bullock to get feedback.
Bullock was sweet as can be and had nothing negative to say about Cowtail Vintage. Instead, Smoyer wasnβt selected because the Tanque Verde Market had received so many applications from vintage vendors that Bullock couldn't accept them all.
βShe was like, βA lot of vintage clothing vendors appliedβ and she said, βThere really should be a vintage clothing market,ββ Smoyer says. βThat was sort of this catalyst and this lightbulb went off in my brain. I was like, βWhat am I doing? That needs to be a thing.β I thought about all the people I spent time with β either in vintage when Iβm sourcing or the people I talk with β and thereβs not really a place for us all to be together all at once. We need that space, so I was like, Iβll just create it.
βMichelle pushed me β at the time, I felt let down but it was this positive thing that happened out of it,β Smoyer says.
In August 2023, the Desert Haze Market was created. The teeny market originally held at Crooked Tooth Brewing Co. quickly became a hub for vintage clothing.
When that first market came to a close, it was clear Desert Haze had already outgrown the space. Smoyer sent emails to three potential locations, hoping another venue β one at least a little bigger β would be interested in playing home to the market.
Hotel Congress responded first and the rest is history.
βWe got together and talked logistics and we really connected and liked the ideas we were talking about,β Smoyer says.
Desert Haze is now held on the Hotel Congress patio once a month, sometimes in conjunction with a live band or other events. Desert Haze returns to the Tucson icon, 311 E. Congress St., 6-10 p.m. Saturday, Sept. 14, alongside a performance by Jenny Donβt and the Spurs. Admission is $5. After that, Desert Haze will be at Hotel Congress from 11 a.m. to 4 p.m. Saturdays, Oct. 12, Nov. 23 and Dec. 21 with no admission fee.
At each market, you can usually expect to find 13-15 vendors with racks upon racks of vintage clothing. Most of the vendors are from Tucson, but there are a few who make the trek from Flagstaff and Phoenix.
βI feel like that says a little about the market in terms of the vendors wanting to participate,β Smoyer says. βAnd then our clients β Iβll never forget this experience I had with a couple. Sometimes I just check in with people. Iβm like, βHey, how did you hear about the market?β and they were like, βI saw an ad online and weβre from Casa Grande so we decided to make a day trip out of it and go to the market and get something to eat.β That impact is so special.β
βIβve never been part of a community where even if they donβt buy anything, they show up,β Smoyer says. βIt makes me emotional thinking about it. Itβs this overwhelming support no matter what. There are certain people that just show up and theyβre like, βYouβre doing amazing,β and theyβll go to every single (vendor) and say that to them.β
The best part for Smoyer, though, is watching the community grow and succeed. Smoyer is from Michigan but moved to Tucson five years ago β in their time here, they have not only strengthened bonds within the vintage community, but theyβve also collaborated with outside organizations like Femme Photo Club to source local photography.
βWhen I see my friends that are also vending, seeing them win and seeing them succeed, thatβs the biggest gratification for me,β Smoyer says. βWith the market, I always try to have two new people that have never done a market before. Seeing them finish a market and theyβre not destroyed and they made money and theyβve sold some items and theyβre like, βI did it!β Thatβs the biggest gratification for me and Iβm like, βYeah, and you can do it again!ββ
βItβs created a cohesiveness between people that participate in the market,β Smoyer says. βThatβs kinda what I saw, not that that was lacking, but there was a little bit of a need for that β for people to help each other more and share ideas. I see that now. We show up and weβre sharing ideas with each other and supporting each otherβs small businesses and sharing best practices during down time at the market.β
Smoyer has always been a customer of vintage, but imposter syndrome struck when it came to the idea of starting a business of their own.
βI think one day I just woke up and I was like, I think I just need to do it and take that step forward,β Smoyer says. βI think the quality (of vintage clothing) is amazing. The history of it is so cool and thinking about what might have been going on in the world at that time when it was made, politically or economically or all those things that impact fashion and clothing.β
Of course, itβs also about sustainability.
βI think right now thereβs really a lot of overconsumption and I think personally people need to step back from needing a new coat every year,β Smoyer says. βPick this one coat β maybe vintage, maybe new β thatβs going to last 10 years. And thatβs your coat.β
Some of Smoyerβs favorite vintage finds are bowling shirts (they said this to me as they were wearing a vintage bowling shirt with an embroidered βHenryβ under the collar). Smoyer doesnβt have a closet packed to the brim with clothing, though β itβs actually quite minimal. Itβs what they say is part of their ethos to not be excessive.
βWe talk about (sustainability) a lot but I think it still needs to be said always. I go thrifting a lot and thereβs just so much fast fashion out there and it just breaks my heart,β Smoyer says. βIf I get the chance to have a conversation or slow down with someone to talk about why (this) is important, I totally will.β
Follow the Desert Haze Market on Instagram to see future pop-up dates.Β
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