Editor's note: This story was originally published in August 2022. The new eatery, Puro Ice, has since opened so we're re-sharing this story on Dec. 18, 2022. Ice cream made from Sullivan's recipes is not yet available, but co-owner Tanna Cole hopes to launch the ice cream in the new year. Instead, Puro Ice is currently home to Mexican Italian ice in five flavors, plus a market with Mexican candy and snacks, and items like earrings and plant houses created by local makers. Puro Ice is open 1-9 p.m. Wednesday-Sunday.
Before 45-year-old Sullivanโs Eatery & Creamery announced its closure in June, Tanna Cole received an email.
It was from the eateryโs owner, asking if she was interested in taking a look at their restaurant equipment. Cole owns Tannaโs Botannas, most known for its โfire snacksโ and spicy candies sold in more than 40 locations in Tucson.
Cole and her boyfriend Alberto โRatonโ Navarro visited the now-closed Sullivanโs space on the northwest side, expecting to possibly take a fridge, or maybe the countertops to repurpose for Coleโs south-side brick and mortarย at 4426 S. Sixth Ave.
But what they got was far more than that. Ultimately, the couple walked away with the recipes responsible for the well-loved Sullivanโs ice cream.
Keeping Sullivanโs alive
While visiting Sullivanโs, Cole and Navarro spotted an industrial ice cream machine.
โWe basically looked at each other and said, โWeโre going to do something with this,โโ Cole recalls.
Cole and Navarro didnโt waste any time starting their first official business together. That same day, they started brainstorming, researching, even drawing sketches of logos for a potential business.
The next day, they filed the LLC.ย Puro Ice was born.
At Puro Ice, set to open downtown at 314 E. Sixth St. by the end of the year, the couple said they plan to offer a handful of ice creams made from Sullivanโs recipes โ using the same industrial machine that was once in the Sullivanโs space.ย
โTheir recipes looked like a treasure chest when they gave them to us,โ Navarro says.
Inside that treasure chest was notecard after notecard after notecard โ aged, some brown around the edges, with recipes handwritten in cursive.
โWe want to keep the Sullivanโs traditions alive,โ Navarro says.
But Puro Ice will not be a reincarnation of Sullivanโs. The bigger focus of the business will be icy treats with a twist โ treats that are inspired by Italian ice and nieve de garrafa found in Mexico.
โWhat weโre making is an in-between of both of them. Itโs our spin-off of both,โ says Navarro, who is also a barber in Tucson.
โWe always get inspiration from Mexico; my parents are from Guadalajara,โ Navarro says. โWhen we tried (a sorbet at Sullivanโs), they made it kinda taste the same as nieve de garrafa. So we said, โLetโs put our little twist to this.โโ
Cole and Navarro are hoping to launch real-fruit flavors in mango, watermelon and tamarindo, in addition to fun specials like watermelon-jalapeรฑo.
But before any of that happens, itโs important to Cole and Navarro to involve their customer base, taking them along for the ride and asking for their feedback and thoughts on flavors.
โOur customers love to be involved, so we always keep them in our business and let them know everything,โ she says. โIf you keep them involved instead of wanting to succeed without them... (you should) succeed with your customers.โ
Puro Ice downtown will also sell the rim dip and spicy candies โ Gushers, Skittles, peach rings and more โ that Coleโs business, Tanna's Botannas, is known for. There may even be a Tannaโs Botannas and Puro Ice collaboration in the future, with spicy candies atop the Mexican Italian ice.
โWe want the businesses to be their own entity, but just how me and her are a unit, obviously our businesses will be a unit, too,โ Navarro says.
Cole and Navarro's journey
Cole started Tannaโs Botannas a couple years ago, initially selling sweet treats like dipped strawberries and cake pops. She then tapped into herย love of Mexico and experiences from trips with Navarro to Guadalajara asย inspiration. She started coating candies in her own 20-spice blend โ and business took off.
โIf I wouldnโt have gone on those trips with him, none of this wouldโve happened,โ Cole says.
Cole quickly pivoted, starting her Tanna's Botannas food truck in 2021. Then this spring, she opened the brick and mortar that was initially supposed to be an indoor space for customers, but now houses back stock due to the continued boom of the business. The food truck parks in the back courtyard where there's lots of outdoor seating for Tanna's Botannas fans to enjoy their Hot Cheetos drenched in nacho cheese, aguas frescas, and candy tacos.ย
The ultimate goal is for Tannaโs Botannas and Puro Ice to keep expanding.
โIf Eegeeโs was able to start from nothing and create the empire they have now, why canโt we?โ Navarro says.
But for both Navarro and Cole, a big goal focuses on community.
โWe really want to make it like you can come hang out and enjoy your time here,โ Navarro says of the current Tanna's Botannas space.
There have already been two pop-up markets in the Tanna's Botannas location and a back-to-school giveaway. Cole hopes to open the spot up for other food trucks to get a slice of the action, too. Movie nights, with a projection screen on one of the walls, are also being planned.
In addition to the brick-and-mortar for Puro Ice downtown, the couple hopes to have a spot for Puro Ice at Tanna's Botannas, too, through either a shipping container or a second food truck. The hope is for Puro Ice to also be available at stores where Cole's spicy candies are sold.
Cole, 24, and Navarro, 25, met in middle school and started dating in high school. Now, they work 14-hour days โ never really taking a day off, eating dinner at 10 p.m. or on the go in the car.
โWe never really have an end goal,โ Navarro says, though adding that they want to be able to provide for their future family, retire and enjoy life, and give back to the community.
โOnce we reach something, weโre like, โNow what?โโ Cole says, adding: โWeโre very persistent. Once we put our mind to something, weโre going to get it done.โ
โWhen she started Tannaโs Botannas, we were dating for five years already. She started out of her momโs house. It was crazy. It was hectic, with me as a barber and her as Tannaโs Botannas,โ Navarro says. โNow we bought our own house together. She bought land for her business. Now we have our business together. Itโs truly a blessing what hard work can do for you.
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