When a string of Treโ Jackson-Navarretteโs family members were diagnosed with a number of different illnesses, she became inspired to make natural skincare products.
โHaving personally struggled with and witnessing loved ones struggling with health issues, I really became adamant about finding safe, effective every-day essentials that are actually beneficial to our health,โ Jackson-Navarrette, owner of locally-based Truelli Nature, said on her shopโs website.
Jackson-Navarrette started making products at home about six years ago and started selling them about a year and a half ago.
โScience was always my favorite growing up,โ Jackson-Navarrette says. โI was always doing experiments and making stuff. And the skincare aspect โ I was always a collector. My grandma would always tell me, โYou need to care of your skinโ and I didnโt realize it back then.โ
But when Jackson-Navarrette started reading labels on products sitting on store shelves โ listing off several unpronounceable ingredients โ she decided it was important that Truelli Natureโs products be plant-based, eco-friendly and cruelty-free.
Owner Treโ Jackson-Navarrette says Truelli Natureโs products are plant-based, eco-friendly and cruelty-free.
โThis is my hobby that kind of grew and expanded,โ she said.
Because of her busy schedule, sheโs mostly self-taught โ reading, researching and experimenting. Thereโs some trial and error involved, but Jackson-Navarrette says she tries to create a variety of products for people.
โI like to perfect things a little, but then I also try to understand that just because I like it doesnโt mean someone else is going to like it.โ
Most of Truelli Nature is just her, though her niece and sister-in-law also help sometimes.
Currently, Truelli Nature sells products ranging from shampoo bars and lip balms to soaps and clay masks. Jackson-Navarrette says the products are all natural, made from ingredients such as organic olive oil, coconut oil and shea butter. Even the packaging is eco-friendly, with labels made of recycled paper and containers that can be reused.
Treโ Jackson-Navarrette, left, is pictured here with niece Jennah at a local market. Jackson-Navarrette started making skincare products about six years ago.
As for the name Truelli Nature, itโs the combination of a few different things.
โIt kind of fell together for me because I wanted a name that said that something was honest and true and from plants and from nature,โ Jackson-Navarrette says, adding that part of the name is a play on words and includes her and her three childrenโs initials.
And the โelliโ represents elephants because proceeds from some of Truelli Natureโs products are donated to the Wildlife Conservation Network.
