Ex-Arizona AD Livengood still on the sports scene

Former Arizona athletic director Jim Livengood, 71, continues to spend most of his time in Las Vegas and remains active as a consultant for college athletic programs, and for the burgeoning sports scene in Las Vegas. Last week, Livengood was a featured speaker at the Learfield and Street & Smith’s SportsBusiness Journal conference on Intercollegiate Athletics in New York. Livengood spoke on crisis management: proactive steps for mitigating risk, including how to prevent misconduct; social media education and developing a crisis communications plan. That’s about half of being an AD in the 21st century. Livengood’s strength at Arizona was finance and balancing the budget. Crisis management? He essentially lost his job because he feuded with Olson. 

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