Watch now: Ron Raccuia Pegula Sports and Entertainment Executive Vice President, talks about the Buffalo Bills and Highmark Blue Cross Blue Shield of Western New York new stadium rights naming deal.
Ron Raccuia Pegula Sports and Entertainment Executive Vice President, talks about the Buffalo Bills and Highmark Blue Cross Blue Shield of Western New York new stadium rights naming deal, and some of the results of having and affiliation with a local company.
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Read the full story from News Business Reporter Matt Glynn
David Anderson, CEO of Highmark of Western and Northeastern New York, said the agreement goes beyond putting the health insurer's name on the Bills' home, to make the Orchard Park stadium "a place where the community will gather."
New signs for what will officially be called Highmark BlueCross BlueShield Stadium – but sure to be known by the shorter version – will be installed in time for the start of the regular season in September.
