If you’re looking for things to do with kids in Tucson, the Arizona Daily Star has something just for you.
Our newest offering, #ThisIsTucson, focuses on stuff to do, food, education and Tucson culture. A staff of six, working out of a downtown office at 1 E. Broadway, creates and posts daily stories and videos.
Stories range from serious to light, but all are written in a conversational tone. Readers can share their reactions to each piece via a set of Tucson-centric emojis that include Sonoran dogs, “A” Mountain, a javelina and a range of emoting saguaros.
The name #ThisIsTucson combines the title of a Star video show called “This is Tucson” and a popular hashtag, #this, which means, roughly, “I agree.”
Before launching #ThisIsTucson, a team of Star journalists led by Irene McKisson — now the editor of #ThisIsTucson — and reporter Becky Pallack spent several months reading existing research, conducting an online survey and talking with nearly 100 Tucson women about the kind of information they need and how they want to get it. With the results in hand, the team created multiple ways to reach potential readers:
MOBILE APP
A just-released mobile app sorts content by chapter. Users can receive — and customize — alerts on their phone home screens. They also can add individual events to their phone calendars and can easily save favorite stories to refer back to later.
Download the app by searching for “This Is Tucson” in the Apple store or on Google Play.
The #ThisIsTucson Facebook page is only two months old, but already a vibrant community with 7,500 “likes” and a reach of nearly 500,000 people.
Find and like it by searching for “This is Tucson.”
The Internet’s photo-driven social media site is the place to enjoy #ThisIsTucson’s most beautiful images.
Follow the page by searching for @this_is_tucson.
EMAIL NEWSLETTER
A newsletter curates the best of #ThisIsTucson and delivers it to your inbox.
To sign up, visit http://thisistucson.com/subscribe/
WEBSITE
All #ThisIsTucson content lives on an Arizona Daily Star website.
Find and bookmark it at tucson.com/thisistucson
