PHOENIX — The way Rep. Neal Carter sees it, those electronic signs along freeways and major Arizona roads should be spreading safety messages to motorists, not telling them how to run their lives.
And especially not to get vaccinated.
So now state lawmakers are taking steps to ensure that doesn’t happen again.
Electronic highway sign messages would be limited to those “directly related to transportation or highway public safety,” under a measure approved Friday on a 7-4 vote by the House Committee on Transportation and Infrastructure.
Any other messaging, the San Tan Valley Republican said, should be off-limits.
“They are a little bit distracting,” Carter said.
“They do put on things sometimes that are not related to transportation,” he said. “That would be inappropriate”
But Carter conceded there was something else behind his measure.
“What we’re worried about is the government effectively using as a kind of advertisement for other things,” he told colleagues. And Carter said such decisions should not be made by bureaucrats in the Arizona Department of Transportation who decide what is “worthy” of being posted.
“We think there’s a little bit of a slippery slope,” he said.
But Carter says he has already seen the state sliding down that slope.
HB 2586 would prohibit the Arizona Department of Transportation from posting signs with messages unrelated to traffic safety, such as reminding motorists to vote or get vaccinated. Video courtesy of Arizona State Legislature.
Two years ago, signs above state roads spelled out the message, “Want to return to normal? Get vaccinated.”
That got the immediate attention of then-Sen. Kelly Townsend, R-Apache Junction.
“Seen in Communist China today,” she wrote in a Twitter post with a photo of the sign. “Oops, I mean Arizona.”
The message disappeared days later.
But C.J. Karamargin, the press aide for then-Gov. Doug Ducey, insisted then it wasn’t because of any specific complaint, saying messages routinely rotate. Anyway, Karamargin said at the time, the Ducey administration backed the message.
ADOT maintains to this day it did nothing wrong, saying that the Manual on Uniform Traffic Control Devices, which is the standard for all devices and signs on roads open to public travel, specifically allowed the vaccine message because the president had declared a national emergency. And that, the agency said, permitted state and local transportation agencies to display optional “homeland security messages” such as this one.
Carter, however, said it’s not related to transportation. And his legislation, if it becomes state law, would preclude that from ever happening again in Arizona.
But it’s broader than that.
Also gone would be signs advising motorists of “no burn” days during periods of high pollution. So, too, would messages ADOT posts for state and national parks as well as the U.S. Forest Service related to wildfires.
And there would no longer be signs, usually displayed on the day a police officer or firefighter who had died in the line of duty was buried, with a message like “rest in peace” with the officer’s name.
“I’m sure he’s an upstanding guy,” Carter said of seeing one of those fallen officer signs.
“And I love firemen,” Carter continued. “But this is the beginning of a sign, now, that’s going to start to say everything from ‘someone died’ to ‘thanks to so-and-so’ to `voting.’”
That last one already has happened.
Rep. Teresa Martinez, R-Casa Grande, said ADOT has allowed signs in the past reminding people about Election Day. Carter said that should not have happened.
“It’s not transportation-related,” he said.
The legislation does contain exceptions.
HB 2586 would still allow the “silver alert” messages about missing seniors and the “blue alerts” where police are seeking the public’s help in finding someone who has assaulted or killed a law enforcement officer.
And Carter said nothing in his legislation would kill the ability of ADOT to display their safety messages in a humorous way.
So there will keep being communications like “Drive hammered, get nailed,” “Focused driving is the way of the Jedi,” or “Drive like the person your dog thinks you are.’’
That pleased Rep. David Cook, R-Globe.
“I kind of like the funny stuff,” he said. “You’re tied up in traffic and you’re not going anywhere.”
HB 2586 now needs the approval of the full House.
After three years of construction, the Maclovio Barraza Parkway near downtown Tucson opened Friday.
Photos: 15+ clever freeway signs aimed at keeping Arizona drivers safe
This message, inspired by the "Cha Cha Slide," won ADOT's 2022 safety message contest. Over 3,000 entries were submitted in the contest.
This reggae-inspired sign was one of the winners of ADOT's 2022 safety message contest.
This message was displayed on Oct. 3, 2022 in honor of the movie "Mean Girls," which includes a reference to that date in an oft-quoted scene.
This sign was one of three food-themed ones motorists saw around Thanksgiving last year.
Arizona motorists traveling around Christmas this year might see this sign while driving on local highways.
This Christmastime rhyme is just one of several messages ADOT is displaying this year.
Another festive pun used by ADOT to promote driving safety.
This ADOT sign was recently displayed for Hanukkah this year, which began the evening of Nov. 28 and lasts until Dec. 6.
This sign was one of three food-themed ones motorists saw around Thanksgiving this year.
This sign was one of three food-themed ones motorists saw around Thanksgiving this year.
It's not a trick... ADOT treated drivers to this message on Halloween in 2020.
Another Halloween-related sign that grabbed the attention of Arizona drivers was introduced in October 2017.
ADOT used lyrics from the song "You Will Be Found" from the hit Broadway musical "Dear Evan Hansen" when the show came to Arizona State University's Gammage theater in November 2018.
Keeping with the "Dear Evan Hansen" theme, ADOT paid homage to the musical with another sign featuring lyrics from the show.
Anyone who is familiar with Taylor Swift may recognize ADOT's nod to the pop star's songs "Bad Blood" and "Shake It Off" seen in May 2018 before the singer kicked off her Reputation album tour at the University of Phoenix Stadium.
This sign was one of the top two in the 2019 Arizona Department of Transportation Safety Message Contest. Mitzie Warner, who came up with the message, got to type it into the sign system and have it displayed over state highways in June 2019.
David Posey's safety message reminds people to avoid driving drunk and was the other winner in ADOT's 2019 sign contest.
Scott and Paula Cullymore of Mesa came up with this Dr. Seuss-inspired safety message that won ADOT’s Safety Message Contest in 2020.
A previous winner's message on Arizona's Loop 101 in 2017.



