One thing Northwestern coach Joe McKeown did not do before leaving McKale Center over the weekend was bow down and say, βOh, Lord, circle the wagons, this is it.β
Maybe 10 years ago, and especially 20 years ago, any coach playing before a capacity crowd of 14,466 womenβs basketball fans wouldβve stepped back in awe.
Instead, McKeown accurately said Northwestern had recently played in settings just as formidable as the one at McKale Center.
Northwestern played before 12,057 fans on Senior Day at Iowa, when the nationβs No. 1 scorer, Megan Gustafson, was celebrated. Northwestern played before 10,308 on a Big Ten road trip to Maryland and Minnesota, and drew 5,799 at Northwesternβs new, $110-million Welsh-Ryan Arena, which he called βas good as any in the nation.β
Every variable of womenβs college hoops β from on-court skill to finances, from facilities to coaching β is better than it has ever been, by far.
Tucson, which discovered womenβs basketball the last few weeks, is actually late to the party.
Even Arizonaβs captivating point guard, Aari McDonald, rightly said that her teamβs road trip to Oregon State and Oregon β which drew 12,123 fans β was every bit as impressive as the rousing WNIT audiences at McKale.
So what happens next? How does Arizona make an upward move in the Pac-12, perhaps the NCAAβs most difficult womenβs basketball league? How does it improve on winning the WNIT and double or triple this yearβs regular season average of 2,200 fans per game?
It must re-work coach Adia Barnesβ contract before a WNBA team or a certifiable Top 25 program attempts to steal Barnes from her alma mater and make her the centerpiece of their operation.
Barnes is a keeper and then some. Sheβs got the βitβ factor.
She is also the lowest-paid head coach in Pac-12 womenβs hoops.
None of that is the fault of Arizona athletic director Dave Heeke. But it is on him to make UA womenβs basketball a priority, which he said he plans to do.
A year ago, Washington State hired Kamie Ethridge as its womenβs basketball coach, and agreed to pay her $400,000 a year through 2024. Yes, Washington State.
Barnes is paid a base salary of $235,000 per year.
How good or bad is that? Oregon just re-signed Kelly Graves to a six-year, $4.2 million contract. Calβs Lindsey Gottlieb is paid $637,000 a year. Long-established Arizona State coach Charli Turner Thorne will be paid $440,000 annually through 2021. Even Utah signed coach Lynne Roberts to a six-year, $1.75 million contract.
The market for womenβs basketball coaches has multiplied so emphatically that Mississippi State pays Vic Shaefer $1.6 million a year. Former Arizona basketball player Brenda Frese, who coached Maryland to the 2006 NCAA championship, is the third highest paid state employee in Maryland, at $1.2 million per year.
Heeke has been proactive in locking up the UAβs accomplished nonrevenue sport coaches. In the summer of 2017, he reworked the contracts of baseball coach Jay Johnson and softball coach Mike Candrea, deals that will pay roughly $500,000 per year through 2022.
Some of this doesnβt make fiscal sense, but college athletics last based coaching salaries on fiscal sense 25 years ago.
According to figures for the fiscal year 2017-18 released by the U.S. Department of Education, the womenβs basketball programs at the Pac-12βs 10 public universities produced the following revenues:
Oregon State: $3.79 million
Oregon: $1.25 million
Washington: $1 million
UCLA: $944,962
Arizona State: $890,343
Then came the bottom feeders; Arizona was eighth out of the 10 with revenues of $656,784. None of the 10 Pac-12 womenβs basketball teams operated in the black.
By comparison, Arizonaβs menβs basketball program had revenues of $22.8 million, more than double any other Pac-12 school. Thatβs why it has been easy to justify Barnesβ current salary, which is a minimum of $40,000 less than every assistant coach on Sean Millerβs staff.
But that all changed the last few weeks when Arizona drew 45,622 at McKale Center and, with all five starters returning in 2019-20, positioned itself to climb near the top of Pac-12 attendance, led this season by Oregonβs 7,148 and Oregon Stateβs 5,438. If nothing else, Arizona should move past ASUβs average attendance of 3,062 fans per game and become No. 3 in the league.
The Wildcats are now authentic challengers for an NCAA Tournament berth, and not just an on-the-bubble team.
Winning the WNIT isnβt a national-scale event. ESPN doesnβt pay attention or send a film crew. But it turns heads within the womenβs basketball industry.
When South Dakota won the 2016 WNIT, Nebraska stepped in and hired South Dakota coach Amy Williams, and now pays her $626,000 a year. When UTEP reached the finals of the 2014 WNIT, Wichita State noticed and soon hired UTEP coach Keitha Adams, paying her $315,000 a year, far more than Adia Barnes was paid this season at Arizona.
Barnes has not only put Arizona on the map, sheβs on her way to making it a destination. As with everything else in college sports, the bill has come due.