Sometimes, goals and aspirations aren’t always achieved according to plan. Jacob Cowing recently discovered that.
After entering the transfer portal as one of the most highly-touted wide receivers following three seasons at UTEP, Cowing committed to play football for the Arizona Wildcats.
One of the primary reasons Cowing transferred to the UA was to be closer to his toddler son, Chase, who lives in the Phoenix area. The other: to prepare for the NFL draft in one season playing at the Power 5 level. Even Arizona head coach Jedd Fisch said he thought Cowing “was going to be (at Arizona for) one year.”
Among Cowing’s goals for last season: catch 75 passes and have over 1,000 receiving yards.
Check and check.
Arizona's Jacob Cowing gets past Aztecs #3 Cedarius Barfield for the Wildcats first touchdown against the Aztecs at the new Snapdragon Stadium on Saturday, Sept. 3, 2022 in San Diego, CA.
Cowing finished 2022 leading the Pac-12 in receptions (85) and fourth in receiving yards (1,034) — and helped the Wildcats become the sixth-best passing offense in FBS. He also caught seven touchdowns in 2022, albeit they were all scored in the first five games; he didn’t score the final seven games of the season. Cowing’s 85 catches ranks third in program history for single-season receptions, placing him just behind Bobby Wade (93) and Dennis Northcutt (88).
“He hit his — let’s call it — football goals,” Fisch said of Cowing.
But it wasn’t quite enough to warrant the slot receiver becoming a Day 1 or even a Day 2 selection in the NFL draft. Cowing was at a crossroad: should he stay or should he go?
Fisch asked Cowing a series of questions.
“We talked about the aspiration of being a second- or third-round pick,” Fisch said. “‘Do you have the aspiration of being a fifth-round pick? Is your aspiration to win a Biletnikoff (Award) or are you OK with just leading the Pac-12 in catches?’”
Cowing then sought intel from NFL scouts to gauge where he stands in this draft class’ receiver group.
“One of the conversations we had was about my weight,” Cowing said. “We both knew that I wanted to get my weight up to show the scouts that I can gain weight for the next level. That’s one of the main reasons why I wanted to come back. Also, understanding the game a little bit better, because going from college to the NFL is a higher pace, has smarter people, so I want to be able to feel that and feel the atmosphere with the guys that I came here with last year and try to turn around this program. One of my biggest dreams was to come and play for Arizona football, so I want to fulfill that.
“They wanted to see my growth in weight, and I completely agree with them on that,” Cowing added.
“The heavier you get, the better it is to take bigger impact. The coaches just want me to work on my weight.”
Currently, Cowing weighs 175 pounds, but he wants to “about 8-10 pounds” to his 5-11 frame. Easy, right?
“I’ve always had trouble gaining weight,” Cowing said. “That’s just always how my body has been. I have a good nutrition plan that’s heading me in the right direction and gain weight.”
Fisch said Cowing “is on a great nutritional plan here, which he was only on for one year.”
Arizona wide receiver Jacob Cowing speaks during 2022 Pac-12 Media Day last July.
“We felt like that second year was going to make a big difference,” he said.
Coupled with strength and conditioning coach Tyler Owens’ workout plan in the offseason, Cowing can now feel his body changing — and that goes for several of his teammates too.
“He’s doing a tremendous job getting guys to where they want to get,” Cowing said of Owens. “A lot of guys are bigger, faster, stronger and are lifting crazy weight, so he’s doing the right thing.”
Aside from gaining weight, Cowing is striving to add more dimensions to his arsenal before bolting for the NFL, and that includes reps on special teams as a punt and kick returner. Last season, Cowing returned seven punts for 56 yards.
“Those are two areas that I’ve been lacking so far in college,” Cowing said. “I haven’t been on punt return and kick return like that, so that’s gonna be my focus, just making plays on punt return and kick return. … My mindset is changing from last year to this year, and I’m understanding that this is my last year, so I gotta take in anything that I can out of this opportunity of being here at Arizona. I’m trying to be the best I can be as an athlete.”
Arizona wide receiver Jacob Cowing caught 85 passes in 2022 — tops int he Pac-12, and the third-best single-season performance in program history.
One player who benefitted from special teams reps under Fisch’s tutelage was former UA wide receiver Stanley Berryhill III, the Tucson native who played at Mountain View High School before Arizona. Berryhill played “gunner” on punt coverage, a role he had with the Detroit Lions as an NFL rookie last season.
More involvement on special teams, along with playing outside receiver now that Dorian Singer transferred to USC, will “increase (Cowing’s) value as an NFL player,” Fisch said.
“We didn’t want them to look at him as just a slot receiver,” he said. “I think it’s a responsibility of a head coach in college football to help your player get to the NFL if they’re capable.”
So, the decision to return to the UA for one last hurrah “didn’t weigh on me too much.”
“I was looking at the bigger picture,” said Cowing. “If I come back, I can work on my weight, work on myself as a football player. Most importantly, football ends at some point, so I wanted to come back and get my degree and get that on my back. When football stops for me, I still have a degree and something I can use in life to still provide for my family.”
Cowing wasn’t the only NFL draft-eligible Wildcat to return to the UA: left tackle Jordan Morgan — projected to potentially fall in the first round before tearing an ACL against UCLA late in the season — and starting running back Michael Wiley spurned the draft to return for another season.
Arizona wide receiver Jacob Cowing (2) celebrates with a gesture to the crowd after scoring against Mississippi State in the fourth quarter of their NCAA game at Arizona Stadium, Tucson, Ariz., Sept. 10, 2022.
The Wildcats are expected to return eight starters on offense, including Cowing’s receiver counterpart Tetairoa McMillan and tight end Tanner McLachlan. McMillan led the Pac-12 at 18 yards per reception while McLachlan’s 456 yards (with two touchdowns on 34 catches) were the most by a UA tight end since Rob Gronkowski in 2008; plus, guard Jonah Savaiinaea, who started every single game in 2022 as a true freshman, will be among the anchors up front for the UA.
“Our team is based off chemistry, and we’ve had guys play for a year now, so we know how everyone works,” Cowing said.
“Our chemistry is only going to get bigger, our drive is only going to get bigger and like we always say in the building, ‘Winning is personal.’ Everyone knows that and we’re coming in with a different mindset this year.”
Despite losing Singer, the return of Cowing, Wiley and Morgan “is huge” — and it could be the difference for the Wildcats qualifying for a bowl for the first time since 2017.
“We have guys with potential of going to the next level and showing the world what their talents are all about,” Cowing said. “We have that coming back to the university for one more year, and we’re going to ride out and do what we always wanted to do and change Arizona football and get that winning confidence.
“It’s an exciting time to be a part of this program. I’m looking forward to it.”
Arizona senior wide receiver Jacob Cowing explains his decision to return for his final season and discusses his areas for improvement at Arizona Stadium on Mar. 3, 2023. Video by Aidan Wohl / Special to the Arizona Daily Star
Arizona offensive coordinator Brennan Carroll talks about the return of Jayden de Laura, Jacob Cowing and Jordan Morgan for another season and what it brings to the flow of the offense at Arizona Stadium on Mar. 3, 2023. Video by Aidan Wohl / Special to the Arizona Daily Star.
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Looking back at Arizona wide receiver Jacob Cowing's Pac-12-leading 2022 campaign
Jacob Cowing, Arizona wide receiver
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Arizona wide receiver Jacob Cowing (2) sprawls into the end zone after touchdown catch against Mississippi State Sept. 10, 2022 at Arizona Stadium. The Wildcats make the return trip to Starkville, Mississippi, in Week 2 this season.
University of Arizona vs Mississippi State NCAA football
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Arizona wide receiver Jacob Cowing (2) celebrates with a gesture to the crowd after scoring against Mississippi State on Sept. 10, 2022 at Arizona Stadium.
Jacob Cowing
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Arizona wide receiver Jacob Cowing caught 85 passes in 2022 — tops int he Pac-12, and the third-best single-season performance in program history.
University of Arizona vs Washington State
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Arizona wide receiver Jacob Cowing (2) runs out of the hands of Washington State linebacker Francisco Mauigoa (51) in the fourth quarter of their Pac 12 matchup at Arizona Stadium on Nov. 19, 2022.
Tetairoa McMillan | Arizona Football
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Arizona wide receiver Jacob Cowing, left, celebrates a touchdown by wide receiver Tetairoa McMillan during the second half of the Wildcats’ upset of No. 12 UCLA last year.
University of Arizona vs USC
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Arizona wide receiver Jacob Cowing (2) outruns USC defensive back Max Williams (4) in the fourth quarter of their Pac-12 football game at Arizona Stadium on Oct. 29, 2022.
Arizona at Washington, football, 2022
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Arizona wide receiver Jacob Cowing runs with the ball against Washington during the first half on an NCAA football game, Saturday, Oct. 15, 2022, in Seattle. (AP Photo/John Froschauer)
Arizona at Washington, football, 2022
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Arizona wide receiver Jacob Cowing catches a pass as Washington cornerback Mishael Powell dives toward him during the first half the teams' matchup last season on Oct. 15, 2022, in Seattle.
University of Arizona vs Oregon
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Arizona wide receiver Jacob Cowing (2) cradles a long throw after beating Oregon defensive back Trikweze Bridges (11) getting the ball into the red zone early in the first quarter of their Pac 12 football game at Arizona Stadium, Tucson, Ariz., October 8, 2022.
University of Arizona vs Colorado
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Jacob Cowing, left, announced on Monday that he will be returning to the Wildcats for another season.
University of Arizona vs Colorado
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Arizona wide receiver Jacob Cowing, left, celebrates after catching a first-quarter touchdown pass.
Jacob Cowing, Arizona wide receiver
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Arizona’s Jacob Cowing is one pace for one of the best seasons in Wildcats history in 2022.
North Dakota State at University of Arizona
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Arizona Wildcats running back Jonah Coleman (24) and Arizona Wildcats running back Michael Wiley (6) celebrate with Arizona Wildcats wide receiver Jacob Cowing (2) following Cowing's touchdown during the second half of Arizona Football's game against North Dakota State at Arizona Stadium in Tucson, Ariz. on Sept. 17, 2022. Arizona won 31-28.
University of Arizona vs North Dakota State
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Arizona wide receiver Jacob Cowing gets loosened up as a few of the Wildcats take to the field early to prepare to face North Dakota State at Arizona Stadium, Tucson, Ariz., Sept. 17, 2022.
University of Arizona vs Mississippi State NCAA football
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Arizona wide receiver Jacob Cowing (2) just barely avoids Mississippi State safety Jackie Matthews (8) after a catch in the fourth quarter of their NCAA game at Arizona Stadium, Tucson, Ariz., Sept. 10, 2022.
Arizona at San Diego State football, 2022
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Arizona's Jacob Cowing scores a touchdown against San Diego State in the second quarter at Snapdragon Stadium on Saturday, Sept. 3, 2022 in San Diego, Calif.




