Arizona athletic director Dave Heeke is determined to improve the fan experience at football games, and he’s starting by lowering ticket prices.

Season tickets for 2018 went on sale Thursday and include several reductions.

The entry-level price has been dropped from $99 to $70 – an average of $10 over seven games at Arizona Stadium. Youth season tickets (ages 3-12) are down from $50 to $35. Economy-level tickets have been cut from $150 to $100.

“We're committed to providing an affordable season-ticket option for all of our fans,” Heeke said in his weekly “Wildcat Wednesday” newsletter, “and we think these reductions are a step in the right direction.”

While ticket prices will not increase in the premium-seating areas (skybox, loge, club), there will be an additional $30 fee to cover food and beverages for the seventh home game. (Arizona had six home games in 2017).

Renewals for returning season-ticket holders are due by May 1. You can avoid the $10 order fee and get a 10-percent-off coupon at BearDownShop.com by renewing by Feb. 28.

Current and new season-ticket holders can divide their payments into four equal installments.

Season tickets can be purchased online at arizonawildcats.com/fb, in person at the McKale Ticket Office and over the phone at 520-621-CATS.

Heeke also announced that the process has begun to improve fan amenities for the ZonaZoo. They include new restrooms, concession stands and gathering areas in an enclosed east concourse, which will be open to all fans in the stadium.

Other areas of the stadium will be upgraded in the near future as part of a multiphase improvement project.

Here is Arizona's home schedule in Kevin Sumlin's first year as head coach:

  • Sept. 1: BYU
  • Sept 15: Southern Utah
  • Sept. 29: USC
  • Oct. 6: Cal
  • Oct. 27: Oregon
  • Nov. 2: Colorado (Friday)
  • Nov. 24: Arizona State

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