While this week marks six months since Arizona hired Brent Brennan as the Wildcats head football coach, Brennan said last week at Big 12 football Media Days in Las Vegas that the first four of those months âwere all about retention and building the connection with the football team.â
Arizona athletic director DesireÊ Reed-Francois also credited Brennanâs recruiting of existing Wildcats as a driver toward continuing the programâs forward momentum.
Brennanâs still-early tenure has been encapsulated by a three-phase process â the first of which was to ensure the personnel that led the Wildcats to a 10-win season on the field, were back in 2024.
Phase I: Keep the band together
The worst of the worst couldâve happened for Arizona. Former head coach Jedd Fisch, who elevated the Wildcats from a 1-11 doormat to 10-3 darlings of college football in a two-year span, took a job offer from Washington that Arizona couldnât match. The national runner-up Huskies had a plethora of open starting positions after most of UWâs starters either turned pro or entered the transfer portal following Kalen DeBoerâs departure to Alabama.
Arizona quarterback Noah Fifita fields questions on July 10, 2024, at Allegiant Stadium in Las Vegas, site of the two-day Big 12 football Media Days event.
Arizona star quarterback Noah Fifita and wide receiver Tetairoa McMillan, who is on track to become the programâs all-time receiving yards leader, couldâve entered the transfer portal during the 30-day transfer window to follow Fisch to Washington or pursue other offers at schools that are believed to be pitching seven-figure NIL deals.
Upon his arrival, Brennan inherited a roster that finished the 2023 season on a seven-game winning streak and ranked 11th in the final Associated Press Top 25 poll. The first players Brennan met with were Fifita and McMillan, with Arizonaâs new sideline leader asking his quarterback-receiver tandem to bring 25 players â more or less â through his office to ask questions.
âI didnât ask them anything,â Brennan said. âI let them ask me (questions). I thought it was important I give them an opportunity to get to know me, like who I was, what I was going to be about. And it was speed dating. They asked me a thousand questions in a two-hour span, and at the end of it, some of them were silly and fun and we were laughing and smiling and joking, and some of them were serious.
Arizona wide receiver Tetairoa McMillan drags Oklahoma defensive back Reggie Pearson for an extra yard or two after his one of his 10 catches during the 2023 Alamo Bowl in San Antonio.
âIt was a really great icebreaker for all of us to get to know each other. And I think Noah spearheading it was a huge part of that,â Brennan added. âAt the end of the conversation, I asked the players if they wanted to do it again the next day, and they all agreed.â
Brennan, Fifita and McMillan had âanother two-hour conversationâ the following day. They discussed Brennanâs philosophy â âhow i coach, what I believe inâ â and asked questions about Brennanâs family. They even got into âwhat color cleatsâ the Wildcats might wear this coming season.
âIt was all over the map,â Brennan said. âBut it was a really great opportunity for us to get to know each other and for them to have an understanding that as a head coach theyâre going to have a lot of (input). Iâm the kind of coach that I want them to have input in what weâre doing. Now, at the end of the day, I know those decisions sit with me, but I want them to have input into what kind of program, what kind of culture weâre going to build at the U of A.â
All the signs, including a fortune cookie from Panda Express with a message that read, âYou donât need to travel far to find the satisfaction youâre looking for,â pointed towards Fifita, McMillan, star linebacker Jacob Manu and the nucleus of returning starters to stay for one more season.
UA football standouts Tetairoa McMillan, right, and Noah Fifita, left, cemented their legacy as Wildcat legends when they appeared on the court at McKale Center on Jan. 20 to announce theyâd be staying in Tucson.
âAfter that meeting, T-Mac and Noah shut the door and said, âWe want to talk to you: weâre staying,ââ Brennan said.
Then the players and coaches celebrated with an announcement video during a timeout break of an Arizona-UCLA menâs basketball game at McKale Center, stirring up excitement for the 2024 season.
âAt the end of the day, money speaks loud but thatâs only temporary happiness,â McMillan said. âOur relationships that we built in the locker room this past year, you canât break that.â
First-year Arizona football coach Brent Brennan watches his quarterback corps make some throws as the Wildcats work out during a spring practice session back in April at Arizona Stadium.
Phase II: Weather spring transfer portal period
Sometimes change isnât for everyone. Although Brennan and Arizona retained most of the teamâs returning starters from 2023, another transfer portal period loomed near the end of spring practices. Cornerback Tacario Davis entered the portal, but practices with the UA in the spring.
Davis, a conceivable All-American and All-Big 12 selection, opted to stay for likely his last season before the junior declares for the NFL Draft.
Arizona quarterbacks Cole Tannenbaum (12), left, Noah Fifita (11), middle, and Brayden Dorman (17), right, participate in throwing drills during spring football practice on April 23 in Tucson.
âThe truth is these players really love each other,â Brennan said. âCoach Fisch and that staff recruited a bunch of quality young men that were incredibly committed and connected, and I think thatâs what contributed to them wanting to stay.â
Six months later, Fifita is âhappy with where weâre atâ and the decision they made â a decision that will have their names etched in Arizona football lore forever.
âItâs about the people in the building. We didnât want to leave the locker room, and Coach Brennan has proven we made the right decision,â Fifita said. âHe took a chance on us and we took a chance on him. Now we get to follow him to where we want to go.â
Phase III: Carry the momentum
Following a busy spring transfer portal period for Arizona, which included multiple additions at running back and defensive line, along with a majority of the starters returning, the Wildcats are confident with their team that was voted to finish fifth in the Big 12.
Arizonaâs identity and style of play: âI donât think itâs defined yet,â said Brennan.
With Arizona quarterback Noah Fifita back, the Wildcats should put up tons of points in their first season in the Big 12 in 2024.
Fifita vowed, âwhat youâre going to see is a lot of passionâ from Arizona, a team hopeful to make a splash in its first season in the Big 12 and first year of the expanded 12-team College Football Playoff.
âWe love each other, and we love playing the game. Weâre always going to have fun playing the game, and I think you guys are going to see that,â he said. âWe really enjoy being together and having this team, this family. Offensively, we hope to bring a lot of explosiveness, and have explosive plays on defense and be physical and disciplined. The main thing is weâre going to bring a winning mentality to the Big 12 and try to win. ... I think momentum was on our side (last year).
âWe had a really good finish to the year, confidence was at an all-time high. Now it just transfers into the Big 12. Last year is last year, but weâre going to take what we had last year and carry into it fall camp and the season.â
That momentum and player retention has led to new season-ticket sales to increase by 40%, Arizona athletic director DeisreÊ Reed-Francois told the Star Wednesday in Las Vegas.
Arizona football coach Brent Brennan participates in a press conference during Day 2 of Big 12 football Media Days on July 10 at Allegiant Stadium in Las Vegas.
âThe community is what makes Arizona football run,â McMillan said. âYou gotta start somewhere, and the city of Tucson is where we got it started. Coming here, we wanted to be program-changers, we wanted to bring light back into Tucson, and we wanted the city of Tucson to take pride in our play. Hopefully we can put smiles on their faces.â
Reed-Francois cited the âmomentum between Coach Brennanâs hiring to the retention of our core student-athletes through spring practices,â as credit for the boom in new season tickets.
âWe could feel the momentum, and we can feel that energy,â she said. âThis is a special group of young people.
âI know everyone says that about their student-athletes, but this group cares about one another.â
Reed-Francois said sheâs confident in Brennanâs ability to âbuild that momentum from the past and take it to the futureâ in 2024 and beyond.
âThereâs a special thing brewing, and you can feel it,â she added. âOur community has fallen in love with these special young people and are realizing how great they are and how special it is when we all come together for that common goal. Itâs a new day and thereâs a lot of new enthusiasm.â
Arizona football coach Brent Brennan answers questions about the Wildcats on Day 2 of Big 12 football Media Days Wednesday at Allegiant Stadium in Las Vegas.
Brennan âis exactly the coach that we needed exactly at this point in time,â Reed-Francois added.
Asked Wednesday what makes him the right person at the right time for Arizonaâs program: âI donât know if we know that yet,â Brennan said.
âThat will be determined over time. I like to think (Iâm the right person) though,â he added. âWeâll find out.â



