The three great builders of Pac-12 sports history are Washington athletic director Mike Lude, Oregon benefactor Phil Knight and Stanford mega-donor John Arrillaga.
They lit the fire and left it burning.
Now an athletic director like Arizonaβs Dave Heeke might arrive at work and check the βOC reportβ before getting an update on ticket sales, basketball recruiting or the process of hiring another diving coach.
On Thursday, Suzy Mason, the UAβs associate athletic director for event management and facilities, stood at the Stadium Club overlooking more than 125 construction workers.
βWeβve got 35 masons down there today,β she said. βWeβve got tons of plumbers.β
The OC report? Thatβs construction lingo for owners and contractors. One of the latest OC reports revealed that scores of cement workers will begin pouring concrete overnight at Arizona Stadium in an attempt to finish a $25 million project before the Sept. 1 opener against BYU.
Heeke and the leagueβs other athletic directors have evolved from Ludeβs inspiring work of the late-1980s, when he took command of the Pac-10βs biggest bankroll to rebuild Husky Stadium with suites, loges, new locker rooms and all sorts of unprecedented excess, basically daring the rest of the league to keep up.
Everybody wanted to be like Mike.
And now they are.
Heeke will pay $66 million over 25 years to remake Arizonaβs football, softball, and swimming facilities. He is building an $18 million Indoor Sports Center that he says will become the βfootprintβ of the athletic department.
When all of this is done, Arizona will have athletic facilities to match those at Colorado and Utah, both of whom recently spent tens of millions of dollars to match those at Oregon and Stanford. And so on down the line.
After just 15 months in office β arriving with little fanfare from little olβ Central Michigan β Heeke has proven to be the right man for the job at Arizona, surviving what he calls βa contentious, tough yearβ that βdidnβt feel warm and fuzzy.β
He inherited a firestorm of trouble, from the unpleasant culture within the football program to the FBIβs investigation into Arizonaβs basketball program. True to his baseball background, Heeke didnβt step out of the batterβs box or even take a few pitches.
He started swinging and he didnβt miss.
Arizona couldnβt afford to wait another year to fix threadbare facilities first identified as needy by former athletic director Jim Livengood a decade ago. Livengood estimated it might cost $500 million for Arizona to someday stay competitive with its Pac-12 contemporaries.
Get this: itβs costing $15 million just to fix the plumbing at Hillenbrand Aquatic Center.
When all of this is done, perhaps by early February, youβd think Heeke might take a few breaths and go back to being an old-school AD, although there is no longer anything like an old-school AD.
βI think thatβs when weβll have to start again,β he said Thursday. He listed needed improvements to golf, tennis, track and soccer facilities.
βThe big one,β he said, βis that we have to invest in the rest of the football stadium. That has to be a $100 million to $200 million effort. We have to somehow embark on that.β
The irony here is that Heeke was the No. 2 man in Oregonβs athletic department when the Ducks rose from a no-brand, no-name, nothing-much school to nationally-recognized power 20 years ago. Oregon has done a lot of nutty stuff, like putting a barber shop in its football facility and spending millions on colorful football helmets.
Thatβs not going to happen at Arizona.
βI try not to get caught up in what everybody else does,β he said. βMy focus is βwhat else do we need?β Weβre not going to do any wild and crazy things. Those things donβt help you on the scoreboard.β
Heeke announced Thursday that Arizona will sell beer on game days at Arizona Stadium. Thatβs not a big money-maker, or anything novel, but it does add to fan engagement. He wonβt be remembered for a few Coors Lights.
But he might be remembered as the man who introduced patio seating and a plaza-type festival atmosphere to college football stadiums. His master plan for the re-make of Arizona Stadiumβs lower east side is to cut away hundreds of Zona Zoo seats and replace them with an open-air, field-level public area β a gazebo of football β that is unprecedented in the Pac-12 and elsewhere.
βWe might also do that when we remodel the west side of the stadium,β Heeke said. βItβll be like the plaza at a major-league baseball stadium, with tons of TVs, where you move around, never losing track of the game, not having to sit in the same seat for three hours. The students are really going to like it.β
Call it Heekeβs Peeke.
It is part of his a vision of a new way of sports in Tucson.