FRISCO, Texas β The final session of Big 12 Media Days at Ford Center had several UA connections besides the current Wildcats, including former Arizona offensive coordinator and Mike Stoops-era assistant coach Sonny Dykes, whoβs entering his fifth season as TCUβs head coach.
Former Arizona athletics communication staffers Matt Ensor, now the Big 12βs senior director of communications, and Daniel Berk, Kansasβ director of football communications, assisted with media day operations.
The most popular ex-Wildcat was West Virginia head coach and former Arizona boss Rich Rodriguez, whoβs back at WVU for a second stint.
Rodriguez went 60-26 in seven seasons at West Virginia from 2001-07 and led the Mountaineers to four Big East championships. Before West Virginiaβs win over Oklahoma in the Fiesta Bowl to end the 2007 season, Rodriguez left for the same role at Michigan, where he was 15-22 in three seasons.
Rodriguez replaced Stoops and was hired by Arizona in 2012 and led the Wildcats to five postseason appearances and three bowl victories β and a Pac-12 South championship.
The University of Arizona fired head football coach Rich Rodriguez on Jan. 2, 2018.
Rodriguez was fired by Arizona following the 2017 season, but quickly returned to the sidelines as an offensive coordinator at Ole Miss and head coach at Louisiana Monroe and Jacksonville State in Alabama.
Following a 27-10 record at Jacksonville State, along with West Virginia firing Neal Brown, the stars aligned for Rodriguezβs return to WVU, his first Power 4 head coaching gig since Arizona.
βI think if I didnβt win at Jacksonville State the last three years, I wouldnβt have had this opportunity,β Rodriguez said. βI think weβre better (coaches) than we were back then.β
This time, West Virginia is in the Big 12, the same conference as Rodriguezβs old stomping grounds, which also produced his son, former Arizona and Catalina Foothills quarterback Rhett Rodriguez, whoβs WVUβs quarterbacks coach.
βProbably after a couple weeks on the job and I started looking at our league, I was like, I know at least half the programs in our league from the Pac-12 days, whether itβs Utah, Colorado, Arizona schools β played \ BYU a couple of times,β Rodriguez said. βThereβs some familiarity with that. But in this day and age in college athletics, like I said, everything is a little bit different now.β
West Virginia head coach Rich Rodriguez listens to a question during Big 12 football media days in Frisco, Texas, July 9, 2025.
Over seven years since his firing, Rodriguez has no qualms with Arizona. The Wildcats and Mountaineers donβt face each other this season, but West Virginia will host Arizona in Morgantown in 2026.
βI loved our time in Arizona,β Rodriguez said. βIt seems like, at least for myself, and some of our staff, weβve been on this journey for 15 to 20 years or so. As fate would have it, weβre back in Morgantown.
βI know Arizonaβs not on our schedule this year. They will be in the next couple years. I know thatβll be an emotional time as well, but I enjoyed our time there. But weβre back home at West Virginia, so Iβm pretty excited about that.β
Big 12 partners with Venmo, PayPal
As the college athletics world evolves around the financial components of revenue sharing and NIL, the Big 12 is taking an initiative to make it an efficient process.
The Big 12 announced its partnership with Venmo and PayPal, globally popular mobile payment services, βto ensure that when weβre moving money, we do it in the most secure, safe way possible,β said Big 12 commissioner Brett Yormark.
The Big 12 announced their partnership with Venmo and PayPal to create a safe and efficient way for athletes to receive revenue share and NIL payments.
βNo one better than PayPal (and) Venmo,β said Yormark.
Big 12 athletes will now have the option to receive revenue share and NIL payments through PayPalβs hyper wallet system, which Yormark said was first used by West Virginia on July 1, when revenue share went into effect in the wake of the House vs. NCAA settlement. This year, each FBS school can pay its athletes $20.5 million in revenue share, with NIL payments that exceed $600 getting screened by Deloitte.
PayPal, which was founded in 1998, processes β25% of the global e-commerce market,β PayPal CMO Geoff Seeley said at Big 12 Media Days.
βThat is trillions of dollars,β said Seeley. βIf thereβs one thing that we know how to do, itβs to make payments happen safely and securely. In this new age of college athletics, with the money thatβs in the environment right now, itβs critical Brett finds a partner that can facilitate that and the athletes feel comfortable with that. This is a marriage made in heaven on both sides.β
TCU womenβs basketball player Olivia Miles β one of three Big 12 athletes to be Venmo brand ambassadors, along with Arizona State quarterback Sam Leavitt and Texas Tech softball star NiJaree Canady β said Venmo βis just a seamless transaction, whether itβs everyday items or bigger transactions.β
βNIL provided a lot more financial stability for me and thatβs why I ultimately decided to stay in college and do one more year, just because of the opportunities that it brought,β Miles said.
When Yormark first took over as Big 12 commissioner three years ago, βwe wanted to partner with big brands that can make a difference in our ecosystem, support our student-athletes, because at the end of the day, at the core of what we do, is to support our student-athletes,β he said.
βWe are a conference of innovation,β Yormark said. βWe want to reimagine how business is done in this ecosystem. When (House) settlement was upon us, it was a natural fit to partner with PayPal and Venmo. When you think about PayPal and Venmo and their business, they have over 400 million customers across the globe, both consumers and merchants. They have the first and second most popular payment app in the U.S. ... The question would be, why wouldnβt we partner?β
Numbers game
4: In partnership with the Big 12, WWE will have four βFriday Night SmackDownβ events in Big 12 markets the night before games. The first Friday Night SmackDown will be in Dublin, Ireland, on Aug. 22 before the Kansas State-Iowa State matchup β also known as βFarmaggedonβ β on Aug. 23. Friday Night SmackDown will also be in Cincinnati (Oct. 3), Tempe (Oct. 24) and Salt Lake City (Oct. 31) this season.
Arizona head coach Brent Brennan speaks during Big 12 football media days in Frisco, Texas, July 9, 2025.
5: Arizona will face the top five Big 12 teams from last season in 2025 β ASU, Iowa State, BYU, Colorado and Baylor; they went a combined 50-17 in β24.
7: Between the 2025 and β26 recruiting classes, the Wildcats have brought in seven high school players from the Dallas-Fort Worth area, including freshman quarterback Sawyer Anderson, who holds DFW high school records with 14,674 yards and 158 touchdowns. The Wildcats have four commits from the Dallas area in β26.
21: Both Oklahoma State head coach Mike Gundy and Utah head coach Kyle Whittingham are entering their 21st season at their respective schools.
31: The Big 12 produced 31 NFL Draft picks in April, the most since 2005.
He said it
βTheyβre not really good at it, just so you guys know. Those of you who play golf, you put the phones down and you swing and drive a cart together and spend hours together. You really have to like the person to do that. Thereβs this connection and camaraderie and brotherhood and a love shared with each other.
βIn the past, youβd do that in the weight room and survive the punishing runs and workouts and that binds you together, but you have to find other ways to bring these guys together. I think itβs going to manifest itself on the field.β β BYU head coach Kalani Sitake, on the Cougars bonding over playing golf in the offseason



