VIDEO: Alkeme aimed to not alienate UA fans with name change, CEO says
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Bruce Pascoe
Reporter
- Updated
Curtis Barton, the CEO of Alkeme and an Arizona graduate, discusses how he and UA officials came up with the new "McKale Center at Alkeme Arena" name for the 53-year-old building, after a news conference to announce the change.
Bruce Pascoe
Reporter
As featured on
Alum-owned Alkeme honors Wildcat tradition by keeping “McKale” in iconic arena's new name. CEO Curtis Barton is balancing a $27M investment with deep respect for Arizona basketball’s legendary history.
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