Austin Agron, the owner of Bargain Center Furniture gained notoriety by dropping lamps and yelling, "Hey, neighbor, that's a ganga!" on TV commercials. 

From an Arizona Daily Star story published in February, 1983: "I've found the personal touch is important in doing commercials," says Austin Agron, who uses the slogan "It's a ganga!" to attract customers to Bargain Center Furniture, 4949 E. 22nd St. "People walk into my store and see me — the guy from the commercial. It gives them a warm feeling, and that's good for business."

A “ganga” is the Spanish word for “bargain” or “windfall.”

Agron began using the word at the suggestion of a local disc jockey who was doing a remote broadcast from Agron’'s furniture store.

“In Spanish, ‘ganga’ means ‘bargain.’ And since that’s the name of my furniture store, it’s the perfect trademark,”

Bargain Center Furniture closed in 2005 though the Tucson Furniture Mart that opened in its place was also owned by the Agron family.

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