Most business owners have many tools at their disposal when it comes to business development. However, very few business owners integrate all those tools into a βbusiness development system.β
SCORE recently attended a presentation on this topic, delivered by Linda Sparks, a Tucson-based business development consultant and marketing expert.
Sparks says a business development system is a combination of ideas, assets, processes and procedures organized strategically into a system.
According to Sparks, there are seven key components to every good business development system:
- If your goal is to double sales, then you must scale each phase of the business development system to attract enough leads, shepherd a good percentage through your sales process, and serve clients well.
- Take inventory of all the organizational assets and put them to work helping you sell.
- Be sure all marketing tactics serve across the entire system. Your website should help to attract, convert, and serve ideal clients, making it part of an integrated system.
- Leverage opportunities that exist in the community to connect with all your key audiences.
- Be insightful and position yourself as the expert. People will see you as someone to trust and admire.
- Identify your ideal client, understand how they interact with your product or service inside each phase of your business development system.
- Getting enough ideal prospects to YES is what a reality-based business development system is all about!
- For more info, contact Linda Sparks at (317) 508-0481 or linda@lindasparks.com
