University of Arizona President Robert C. Robbins sees the fourth industrial revolution on the horizon and says heâs making that the theme of the UAâs role in regional economic development.
Robbins, a cardiac surgeon who became UA president on June 1, outlined his vision when he spoke Thursday at the annual luncheon of Sun Corridor Inc., the Southern Arizona economic-development agency.
âI try to think: What are the assets and strengths of the university, and where is it going?â Robbins said. âItâs sort of the (Wayne) Gretzky thing: You should always try to skate where the puckâs going to be, not where it is right now.â
The fourth industrial revolution is an idea inspired by Klaus Schwabâs book by that title. The first three industrial revolutions gave humanity large-scale agriculture, mass production and digitalization.
The fourth âis characterized by a range of new technologies that are fusing the physical, digital and biological worlds, impacting all disciplines, economies and industries, and even challenging ideas about what it means to be human,â according to a summary of the book by the World Economic Forum, which Schwab founded.
âUbiquitous, mobile supercomputing. Intelligent robots. Self-driving cars. Neuro-technological brain enhancements. Genetic editing. The evidence of dramatic change is all around us and itâs happening at exponential speed,â the summary also says.
Robbinsâ vision, too, is of a highly automated and cross-disciplinary future.
âI see weâve got all of the things that are talked about in this book about the fourth industrial revolution and no other university is kind of grabbing that,â he said. âIt sounds like science fiction ... but itâs happening now.â
In just one example, Robbins noted that the China-based company TuSimple will test self-driving trucks in Tucson. One of the reasons the company chose Tucson was the UAâs engineering program.
Artificial intelligence was a recurrent theme in his speech. Robbins predicts that companies will âintegrate imaging with artificial intelligence and machine learning algorithms.â
The professions of dermatology, pathology and radiology are at risk, he said, because âthereâs going to be so much automation.â
He noted that 1 billion jobs are projected to be lost by 2050 because of automation.
He sees this as an opportunity for the UA to mitigate the negative effects, and to react in a productive way.
âI want deans to think holisticallyâ and to create a workforce that can respond to these changes, Robbins said.
Robbins told the story of Wolfgang Fink who, before coming to the UA, worked on a multi-institutional team to develop an artificial retina. Now he is an associate professor of electrical and computer engineering and the inaugural Edward & Maria Keonjian Endowed Chair of Microelectronics, and continues his research to support artificial-retina development at the UA.
âThatâs the kind of thing that I think is worthy of the fourth industrial revolution-type discussion. Just imagine if they could form a company around this tech and translate the fundamental discovery ... into the private sector and kept that company here,â Robbins said.
He also has some benchmark goals until his vision is realized, including getting the UA into the top 100 of U.S. News & World Reportâs Best Colleges rankings; itâs currently 124th. He also wants to get the UA in the top 50 public universities in the country. And, on a lighter note, he wants to see the Wildcats play in the Rose Bowl.



